Evolution Engine™
Consulting & Coaching
Architecture & Design
Recruitment
Hardware & Products
Technology Services
Apps & Software
FMCG
Furniture & Furnishings
Printing
Steel Manufacturing
E-Commerce
Franchise
Banking
Brokers
Leasing
Leisure & Adventure
Luxury Travel & Charter
Behavioural Change
University / Tertiary
Learning & Development
Sustainable Energy
Guided Selling
Interactive Annual Reports
Mobile App
Manassen Foods
LavoDigital Selling Machine™
Curator
The Curator specializes in crafting an enticing digital showcase of your products and services. It meticulously organizes and displays your offerings in a way that not only attracts but deeply engages your potential customers, enhancing their understanding and interest in your brand.
Champion
The Champion positions your brand as a leader in its field, leveraging powerful storytelling and authoritative content to build trust and establish your market dominance. It amplifies your voice across all digital platforms, ensuring your value proposition resonates deeply with your target audience.
Connector
The Connector enhances user experiences by providing intuitive navigation and personalized pathways that guide users to their desired outcomes. It streamlines the journey from interest to action, making your digital space a hub of conversion.
Customizer
The Customizer provides dynamic tools that allow customers to personalize products or services to their exact specifications, enhancing satisfaction and loyalty. It transforms the standard purchasing process into a bespoke experience that customers love.
Closer
The Closer equips your business with the tools to finalize transactions swiftly and smoothly, enhancing customer experiences at the crucial decision-making stage. It ensures that every interaction is optimized for conversion, from initial interest to final purchase.
Custodian
The Custodian focuses on post-purchase engagement, turning single transactions into ongoing relationships. Through targeted follow-ups, loyalty programs, and continuous engagement strategies, it keeps your brand top-of-mind and encourages lasting loyalty.
Websites Don’t Sell.Digital Selling Machines Do.
Most websites are online brochures that fail to convert visitors into customers.
Our Digital Selling Machines™ bridge this gap by translating the human touch of great salespeople into a dynamic digital experience.
Digital Selling Machines™both “sell” and “scale”
– giving you an unfair advantage that translates into more leads and more sales.
Traditional Websites
Generic list of products
Rarely differentiated
Low trust without interaction
Basic analytics
Limited customization
No decision support tools
Few offers or promotions
Lacks ongoing engagement tools
Scalable, Repeatable & 24/7
Basic CRM Integration (Forms)
Self-serve / “Buy Mode”
Digital Selling Machines™
Tailored solutions based on customer needs
DSMs focus on understanding individual customer needs and preferences, providing personalized product recommendations that match specific requirements and enhance customer satisfaction.
Clearly differentiated value proposition
DSMs highlight the unique selling points of each product or service, using detailed descriptions, comparisons, and user-generated content to differentiate offerings and make the value proposition clear.
Trust built with testimonials, case studies etc.
By integrating testimonials, case studies, and reviews into the sales process, DSMs build trust and credibility with potential customers, showcasing real-world success stories and user satisfaction.
Advanced engagement analytics
DSMs track and analyze user engagement, using this data to continually refine and improve the user experience, ensuring that content and recommendations remain relevant and effective.
Interactive solution customization tools
DSMs offer tools that allow users to customize products and services to their specific needs, enhancing user engagement and satisfaction by providing a personalized experience.
Calculators, comparison charts, guides
DSMs provide tools like calculators, comparison charts, and detailed guides to help users make informed decisions, simplifying complex information and making it easier to understand the benefits of different options.
Uses lead magnets, special offers, promotions
DSMs attract and convert leads by offering incentives like lead magnets, special offers, and promotions that are tailored to the user's interests and stage in the buying journey.
Engagement via apps, portals, communities
DSMs maintain customer engagement through various channels like mobile apps, customer portals, and online communities, providing multiple touchpoints for interaction and support.
Scalable, Repeatable & 24/7
Digital Selling Machines™ run 24/7 and will scale to meet the varying needs of your diverse customers and prospective customers in real-time through mass personalisation.
Rich CRM Integration & Personalization
Digital Selling Machines™ are tightly integrated with CRMs to ensure customer information is saved and leveraged in real-time across all relevant channels.
Self-serve / “Buy Mode”
Digital Selling Machines™ can be engaged with at the appropriate time, pace and terms as deemed by the customer. The customer is in control, simply guided to the appropriate outcome.
Salespeople
Solutions based on experience
May highlight differentiation
Establishes trust through rapport
Limited tracking and analysis
Basic customization capabilities
Advice-based support
May offer discounts or incentives
Inconsistent Engagement
Very difficult to scale
Moderate CRM Integration
Not self-serve / “Sales Mode”
Digital Selling Toolkit™
The Tools you need for Digital Selling
Combine the Digital Tools you need to solve problems at every stage of the customer journey.
Integrate these tools with right strategy & content to create your very own Digital Selling Machine™.
STAGE
Problem Identification and Provider Discovery
Build Awareness & Site Visibility
Expand Market Reach
Increase Site Traffic & Visitation
Product & Service Catalogue
AI-Enhanced Content
Blog / News
Events Calendar
Media Gallery
History / Timeline
Job Listings / Applications
STAGE
Comparison and Differentiation
Highlight your Unique Value Proposition
Build Trust and Credibility
Increase Customer Engagement & Preference
AI-Enhanced Storytelling
Case Studies
Persona Pages
Team Profiles
Testimonials
Brand Videos
STAGE
Solution Exploration and Design
Connector Customers with Relevant Solutions
Tailor Solutions to Customer Needs
Increase Lead Generation
Advanced Forms
Faceted Search
Solutions
Guided Selling
Calculators
Resource Library
Custom Directory
Interactive Map
Chatbot
Personalization Engine
CRM Integration
STAGE
Solution Presentation and Customization
Provide Seamless Customization
Enhance Customer Satisfaction
Increase Conversion Rates
Interactive Product Demo
Product Configurator
Digital Proposals
STAGE
Purchase and Negotiation
Offer Compelling Incentives
Increase Operational Efficiency
Increase Sales & Revenue
Hormozi Offers
Competitions
Lead Magnet/s
Digital Contracts
Campaign Management
E-Commerce
STAGE
Relationship Management
Enhance Customer Satisfaction and Loyalty
Secure Repeat Orders
Maximise Lifetime Value
Monthly Subscriptions
Mobile App
Loyalty & Rewards Programs
Customer Portal
Online Community
Partner Portal
Learning Management
Digital Selling Blueprint™
Each Blueprint is personalized based on your unique profile, current challenges and goals and includes:
- Sector Profile/Blueprint
- Recommended Content Strategy
- Recommended Digital Tools
- Recommended Sitemap
- Your Digital Selling Maturity Score (optional)
- Digital Selling Roadmap (optional)
