JetCharge, established in 2013, has emerged as Australia’s market leader in Electric Vehicle (EV) charging solutions, with a growing presence in New Zealand. Starting with installations for Tesla owners in Victoria, JetCharge has expanded its services across various segments, including home charger installations, commercial installations, strategy consulting, and software development, among others. With a team of 170 and expanding, JetCharge provides a full vertical in EV charging solutions.
Objective
Despite being market leaders, JetCharge felt their digital presence did not adequately reflect their industry dominance or the premium quality of their services. They approached Evolut seeking a website overhaul that would not only enhance their brand representation but also seamlessly integrate their brand and e-commerce platforms, offering a superior user experience.
Approach
Evolut undertook a comprehensive approach to elevate JetCharge’s online presence, focusing on enhancing the user interface and integrating innovative digital tools to engage users effectively. A significant aspect of this project was the creation of a comprehensive EV Model guide, which aimed to educate and assist customers in navigating the diverse range of products and services offered by JetCharge.
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
The Jetcharge
DSM™ Blueprint
The challenge was to encapsulate the dynamic and innovative spirit of JetCharge in a digital format that communicated their market leadership.
A multi-faceted content strategy was employed, including AI-enhanced storytelling, brand videos, and a media gallery. These elements were designed to bring the JetCharge brand to life, showcasing their expertise and services in an engaging way. Testimonials and interactive tools were also integrated to build credibility and facilitate customer interaction with the brand.
To assist customers in understanding the compatibility and features of various EV models, a user-friendly solution was necessary.
A comprehensive EV Model guide was developed using a custom directory approach. This guide allowed customers to easily find and compare different EV chargers suitable for their vehicles, enhancing the educational aspect of the website and supporting informed decision-making.
Presenting JetCharge’s extensive range of products and services in an accessible and appealing manner was essential for driving conversions.
The product and service catalogue was thoroughly enhanced with detailed pages for each offering. These pages were designed to be informative and visually appealing, providing all necessary information while ensuring ease of navigation. This setup helped to effectively showcase JetCharge’s offerings and reinforced their position as industry leaders.