Slacker Radio

Year

2017

Digital Selling Blueprint™
Custodian

Mobile App

Slacker Radio, renowned for its diverse and customizable listening options, recognized the need for a significant overhaul of their native mobile and tablet apps to enhance user engagement and revitalize their brand. The project aimed to transform the digital experience for music lovers, making it more intuitive, visually appealing, and engaging. This was not just about a visual upgrade but a comprehensive redefinition of how users interact with Slacker Radio’s unique content, including human-curated genre stations, customizable radio, and premium on-demand content.

Objective

The objective was to launch a new version of the Slacker Radio app that significantly enhances user interactivity and visual engagement. The goal was to provide users with a superior interactive experience that allows them to easily navigate and enjoy their media library and stations with a fresh, innovative approach.

Approach

The approach involved a meticulous redesign of the app’s user interface, focusing on creating a minimal, clean, and precise design language that appeals to a broad user base. The design process emphasized enhancing user interactivity and the visual presentation of content, incorporating new functionalities that elevate the overall user experience. By integrating these elements, the redesigned app aimed to provide a more functional, innovative, and visually captivating experience.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Slacker Radio
DSM™ Blueprint

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