Health & Fitness Age

Digital Selling Blueprint™
Connector

Advanced Forms

Guided Selling

Calculators

Closer

Hormozi Offers

Lead Magnet/s

Campaign Management

Custodian

Mobile App

391,000

Calculator Completions

85%

Conversion Rate

69,000

App Downloads

7.34mins

Avg. Site Visit

Queensland Health faced a significant challenge in combating obesity. Despite widespread understanding of obesity’s health impacts, actual behavior change remained low. To bridge this gap from understanding to action, Queensland Health partnered with Junior and Evolut (formerly Cru) to devise a strategy that would motivate Queenslanders to adopt healthier lifestyles.

Objective

The objective was to transform theoretical understanding into practical action by leveraging the psychology of habit formation. The strategy centered around the concept of a “Health & Fitness Age,” a metric designed to give individuals a tangible understanding of their health relative to their chronological age, encouraging them to take immediate steps towards improvement.

Approach

The multi-faceted approach began with a captivating TV campaign introducing the “Health & Fitness Age” concept. This campaign directed viewers to an online platform where they could calculate their own Health & Fitness Age using a 15-step interactive quiz. The quiz boasted an 85% completion rate, demonstrating high engagement. Following the quiz, a mobile app provided personalized daily habits tailored to users’ quiz insights, nudging them towards sustainable health improvements.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Health & Fitness Age
DSM™ Blueprint

Connector

Guided Selling
Calculators
Advanced Forms

The first challenge was to capture and maintain user engagement long enough to convey the campaign’s message and motivate action.

The solution was the creation of a guided selling approach through the Health & Fitness Age calculator and interactive quiz. This engaging tool not only educated users about their health but also provided a clear, personalized metric that spurred interest in taking concrete steps towards health improvement.

Custodian

Mobile App

Sustaining user engagement post-quiz and converting one-time interactions into long-term health changes posed a significant challenge.

To address this, a mobile app was developed to serve as a daily companion in the user’s journey towards better health. Using data from the quiz, the app delivered customized health tips and nudged users towards healthier habits, effectively helping them transition from awareness to action.

Closer

Lead Magnet/s
Hormozi Offers
Campaign Management

To ensure the campaign’s longevity and impact, effective strategies were needed to retain user interest and encourage return engagement.

The implementation of lead magnets and Hormozi offers within the campaign structure helped to maintain user engagement. These elements, combined with ongoing campaign management, ensured that the message of the Health & Fitness Age resonated across multiple touchpoints, continually drawing users back to the platform and encouraging sustained behavior change.

More Case Studies

Mia Kai's digital gateway, meticulously crafted by Evolut, beckons travelers to explore 20 captivating destinations, savor over 25 exquisite menu options, indulge in 6 curated experiences, and discover 14 luxurious on-board spaces, promising an unforgettable journey through the enchanting waters of the Andaman Sea
Curator

Product & Service Catalogue

Champion

Persona Pages

Connector

Advanced Forms

Solutions

Guided Selling

Resource Library

Custom Directory

Interactive Map

Chatbot

Personalization Engine

Customizer

Product Configurator

Go
Curio Projects' digital transformation, guided by Evolut, captures their pioneering approach to heritage management, spotlighting 5 distinct solution areas, featuring 16 innovative projects, and showcasing the talent of their dedicated team of 13 individuals, all while enhancing their online presence to forge deeper connections with clients and communities.
Curator

Blog / News

Events Calendar

Media Gallery

History / Timeline

Job Listings / Applications

Champion

Case Studies

Team Profiles

Closer

E-Commerce

Go
Feynlab's digital evolution, crafted by Evolut, showcases 206 products, connects with 753 installers, and serves over 6,400 customers worldwide. With user-centric design and streamlined navigation, their revamped website maximizes discoverability and upsell opportunities across 5 pioneering technologies and 3 comprehensive industry solution areas.
Curator

Product & Service Catalogue

Blog / News

Champion

Case Studies

Persona Pages

Connector

Advanced Forms

Faceted Search

Solutions

Guided Selling

Customizer

Product Configurator

Closer

E-Commerce

Custodian

Mobile App

Loyalty & Rewards Programs

Customer Portal

Go
Start building with a

Digital Selling Blueprint™

Start your Digital Selling Journey with your personalized Digital Selling Blueprint™.
Each Blueprint is personalized based on your unique profile, current challenges and goals and includes:
  • Sector Profile/Blueprint
  • Recommended Content Strategy
  • Recommended Digital Tools
  • Recommended Sitemap
  • Your Digital Selling Maturity Score (optional)
  • Digital Selling Roadmap (optional)
Get my Digital Selling Blueprint™

DSM-Blueprint