Digital Selling Blueprint™
Each Blueprint is personalized based on your unique profile, current challenges and goals and includes:
- Sector Profile/Blueprint
- Recommended Content Strategy
- Recommended Digital Tools
- Recommended Sitemap
- Your Digital Selling Maturity Score™ (optional)
- Digital Selling Roadmap™ (optional)
Everything you need
to conquer Digital Selling
Step
Sector Profile/Blueprint
Each sector has a "best practice" set of Digital Tools and approach to content and strategy. We've mapped each as a Blueprint and include these in every Digital Selling Blueprint™.
Step
Recommended Content Strategy
What is your Value Proposition? How are you connecting Target Personas to Solutions? What Use Cases should you focus on? What Content Types will power your website. Content Strategy will help shed light on these questions and more.
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Recommended Digital Tools
Not all tools are made the same, and not all are relevant for your Industry Sector, Business Size or specific Challenges and Goals. Here we recommend the specific Digital Tools you should focus on and why.
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Recommended Sitemap
Sitemaps help organise the content and functionality on your website and are crucial to help users effectively navigate your website. They also are great place to start scoping up your new Digital Selling Machine™ from.
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Digital Selling Maturity Score™
Here we benchmark your current website against best practice (relevant to your size and sector). Your Score helps put in context the gap between good and great and guide to how far you will need to travel to create your Digital Selling Machine™.
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Digital Selling Roadmap™
Rome wasn't built in a day and Digital Selling Machines™ are rarely a one-hit project. Your Digital Selling Roadmap™ considers your target state Digital Selling Machine™, your current challenges, business size etc. and recommends a staged approach to execution and evolution.