Lavo

Digital Selling Blueprint™
Curator

Blog / News

Champion

AI-Enhanced Storytelling

Connector

Solutions

Closer

E-Commerce

LAVO is at the forefront of green technology with its innovative hydrogen energy storage solutions. The challenge was not only to showcase the technical brilliance of their products but to create a digital experience that educates, captivates, and drives conversion. This demanded a website that could articulate the disruptive potential of LAVO’s technology while facilitating a seamless educational journey that leads to purchase decisions.

Objective

The task was formidable yet thrilling: to design and build a cutting-edge, e-commerce powered website within six weeks for LAVO’s radical new green energy product. The urgency was clear, and the stakes were high, as the timeline coincided with critical product launches and brand evolution.

Approach

Recognizing the need for rapid execution and iterative feedback, a regimen of daily meetings was established to synchronize updates on the product, brand, and site development. This close collaboration involved LAVO’s key stakeholders including Dan Aldridge, Matthew Muller, and Steve Badgery, ensuring the project moved forward smoothly and cohesively. The dynamic nature of the website’s content required creativity and technical agility to ensure that the revolutionary aspects of the LAVO™ Hydrogen Battery System were communicated effectively, balancing immersive design with crucial educational elements.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Lavo
DSM™ Blueprint

Champion

AI-Enhanced Storytelling
Brand Videos

The first interaction a visitor has with LAVO’s website is crucial in setting the tone for their journey. The challenge was to immediately capture and maintain their attention, drawing them into the world of LAVO’s innovative energy solutions. This was especially important as the homepage serves as the gateway to further exploration.

To meet this, the homepage was designed with a blend of visually striking video content and AI-enhanced storytelling that together create a dynamic and engaging user experience. This approach not only introduces LAVO’s pioneering technology but also sets the stage for deeper engagement by highlighting key innovations and the impact of their green energy solutions.

Curator

Blog / News

With LAVO’s cutting-edge technology, the need to effectively communicate complex information in an accessible and captivating way presented a significant challenge. This was vital for educating visitors and reinforcing the brand’s position as a leader in sustainable energy.

The solution was to enrich the website with a dedicated blog and news section that transforms technical details into compelling stories. This section is meticulously curated to ensure that content is not only informative but also engaging, helping to simplify complex concepts and making them relatable to the audience. Each article is crafted to inspire and inform, serving as a cornerstone of the educational pathway on the site.

Curator

E-Commerce
Solutions

Converting visitors into customers is a pivotal goal for any e-commerce platform, particularly one like LAVO, where the products are not only innovative but also represent a new paradigm in energy solutions. The challenge was to design a user journey that not only educates but also smoothly transitions visitors from curiosity to purchase.

The integration of comprehensive e-commerce functionalities was strategically implemented to facilitate this transition. Detailed product pages, combined with clear, persuasive calls to action, guide the user from learning about the hydrogen battery systems to making a purchase decision. The addition of pre-order capabilities was particularly effective, resulting in $7 million in pre-orders shortly after the site’s launch, underscoring the effectiveness of the digital strategy in driving sales.

Future Outlook

The successful launch of the LAVO website has set a new benchmark for digital experiences in the green technology sector. With its compelling content and seamless user journey, the site is well-positioned to support LAVO’s mission to transform the energy sector and drive widespread adoption of sustainable solutions.

Experience the future of energy storage with LAVO. Visit our website to explore our revolutionary hydrogen battery systems, learn about our sustainable solutions, and see how you can be part of the green technology revolution.
Lavo Website

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