Swimart

Year

2022

Digital Selling Blueprint™
Curator

Product & Service Catalogue

Blog / News

Media Gallery

History / Timeline

Job Listings / Applications

Champion

Team Profiles

Connector

Advanced Forms

Faceted Search

Custom Directory

Interactive Map

Chatbot

Personalization Engine

Closer

Competitions

Campaign Management

Swimart, a leading provider of pool care products and services in Australia and New Zealand, has been a trusted name in the industry since 1983. Known for their commitment to customer care and expert advice, Swimart recognized the need to revamp their online presence to match their reputable offline services. The existing website was outdated and not reflective of Swimart’s industry leadership or customer-centric approach.

Objective

Swimart sought to overhaul their website to create a vibrant, engaging, and user-friendly online platform. The goal was to enhance the digital experience for customers, streamline access to products and services, and also cater to the needs of franchisees and potential franchisees.

Approach

Evolut undertook a comprehensive digital strategy that started with mapping out diverse customer journeys to accommodate various user types, including end-users, franchisees, and potential franchisees. Extensive ideation sessions were conducted to explore all possible digital engagement opportunities. The strategy aimed to transform the Swimart website into an engaging, informative, and functional resource that reflected the brand’s market position.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Swimart
DSM™ Blueprint

Champion

AI-Enhanced Content
Brand Videos
Testimonials

One of the primary challenges was to reposition Swimart as a leader in the pool care industry online as they are offline.

To achieve this, AI-enhanced storytelling techniques and brand videos were utilized to craft a compelling homepage experience. A beautiful video alongside narrative content was designed to immediately convey Swimart’s commitment to quality and service, positioning them as a market leader.

Curator

Product & Service Catalogue

Ensuring customers could easily find and understand Swimart’s extensive product offerings was crucial.

A comprehensive product and service catalogue was developed, providing detailed descriptions and specifications for each item. This not only improved product visibility but also enhanced the educational aspect of the shopping experience, helping customers make informed decisions.

Connector

Interactive Map
Custom Directory

To enhance customer interaction and convenience, particularly for those looking to visit physical stores.

An interactive map and custom directory were implemented to create a dynamic Store Finder feature. This tool allows customers to easily locate their nearest Swimart store and access rich store profiles, which include contact details, services offered, and other relevant information.

Champion

Persona Pages

Engaging current and potential franchisees required a dedicated approach to highlight the benefits and opportunities of being part of the Swimart brand.

A special section for franchisees was developed on the website, providing targeted information that speaks directly to potential franchise operators. This includes testimonials, financial benefits, training opportunities, and a clear pathway to becoming a franchisee, all designed to attract and convert potential business partners.

Future Outlook

Following the successful launch of the new website, Swimart plans to continue enhancing their digital offerings. Future initiatives include the integration of e-commerce functionalities to allow online ordering and the implementation of a customer loyalty program to further boost engagement and sales.

Dive into a superior pool care experience with Swimart. Visit our new website to explore our extensive range of products, find your nearest store, or discover how to become a Swimart franchisee. Swimart is your partner in pool care excellence—start your journey with us today!
Swimart Website

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