Health & Wellbeing Queensland

Digital Selling Blueprint™
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Learning Management

Health and Wellbeing Queensland (HWQ) was established in July 2019 with a visionary mandate to improve the health and wellbeing of all Queenslanders and address health inequities. Focused on innovation and partnerships beyond typical governmental capabilities, HWQ aims to combat chronic disease risk factors through collaborative and innovative approaches.

Objective

From its inception, HWQ engaged Evolut with the goal of leveraging digital technologies to transform the health landscape of Queensland. The objective was to develop a dynamic digital platform that not only communicated HWQ’s mission and initiatives but also supported extensive future growth into new campaigns and health programs.

Approach

Evolut worked closely with HWQ to craft a digital strategy that resulted in a multifunctional website. This platform was designed to support HWQ’s evolving needs, featuring extensive content on health programs, campaigns, tools for exercise and nutrition, a comprehensive resource library, and a dedicated hub for clinicians.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Health & Wellbeing Queensland
DSM™ Blueprint

Connector

Custom Directory
Faceted Search

Recognizing the need for practical, easily accessible health resources, one of the standout features developed was the Online Recipes tool.

This tool offers users a variety of recipes complete with nutritional information, ingredients, methods, and a rich image gallery. It’s designed to encourage healthy eating habits by providing a user-friendly and informative resource that makes nutritious cooking accessible and enjoyable.

Connector

Custom Directory
Faceted Search

Alongside nutritional guidance, physical activity is a pillar of HWQ’s strategy to improve public health.

The Exercises repository was developed to include detailed video guides and training manuals. This resource supports individuals of all fitness levels by providing clear, actionable guidance on physical exercises, promoting active lifestyles across diverse Queensland communities.

Connector

Resource Library
Faceted Search

To support healthcare professionals, HWQ needed a specialized resource that could offer easy access to a wide range of informational materials.

A dedicated Resource Centre for clinicians was created, featuring a faceted search functionality that allows for easy navigation and access to a vast library of health resources and program directories, enhancing the ability of healthcare providers to access relevant information efficiently.

Closer

Campaign Management

HWQ’s dynamic engagement strategy includes the regular launch of health campaigns and initiatives.

A flexible campaign management system was implemented, enabling the creation of customizable microsites for various campaigns. This system allows for quick setup and modification of campaign-specific sites, supporting HWQ’s agile and evolving promotional activities.

Custodian

Online Community

To foster a community of practice among health professionals and partners, a secure online community platform was developed.

This platform facilitates the sharing of resources, ideas, and best practices among partners, enhancing collaborative efforts and community engagement in health initiatives.

Future Outlook

HWQ continues to expand its digital offerings, with plans to integrate more interactive tools and real-time data analytics to further personalize user experiences and enhance community engagement. Ongoing digital innovations are expected to play a crucial role in achieving HWQ’s long-term goals of reducing chronic disease and improving public health across Queensland.

Visit the Health and Wellbeing Queensland website to explore our extensive resources, from nutritious recipes and exercise guides to specialized clinician materials. Join our efforts to foster a healthier, more active Queensland by participating in our programs and becoming part of our growing health community.
HWQ Website

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