Emesent

Digital Selling Blueprint™
Curator

Product & Service Catalogue

Blog / News

Events Calendar

Champion

AI-Enhanced Storytelling

Case Studies

Persona Pages

Team Profiles

Connector

Faceted Search

Solutions

Resource Library

Interactive Map

Chatbot

Personalization Engine

Closer

Competitions

Campaign Management

Custodian

Loyalty & Rewards Programs

Customer Portal

Emesent, a global leader in SLAM-based LiDAR mapping, has its roots in a decade of pioneering research at CSIRO. Their flagship product, Hovermap, offers advanced autonomous mapping capabilities designed for challenging and GPS-denied environments. Despite their technical prowess, Emesent recognized the need for a digital presence that matched their industry-leading status and effectively communicated the versatility and efficiency of their solutions.

Objective

Emesent aimed to revamp their website to not only reflect their position as technology leaders but also to enhance user engagement, educate visitors, and drive conversions. The goal was to create a premium website that utilized video, subtle animations, and engaging content to showcase their innovative solutions and facilitate lead generation and sales.

Approach

Evolut partnered with Emesent to undertake a comprehensive online brand refresh, which included a complete redesign of the website. The project focused on making the website more engaging and informative, with a continuous strategy to improve engagement and optimize lead generation and sales processes through ongoing enhancements.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Emesent
DSM™ Blueprint

Curator

Product & Service Catalogue
AI-Enhanced Content
Media Gallery

The challenge was to reposition Emesent’s products as industry-leading and ensure the website’s homepage and product pages reflected this status.

The solution involved a complete overhaul of the homepage and product pages to showcase the Hovermap system’s capabilities more effectively. This included the integration of high-quality visuals, detailed product information, and user-friendly navigation to ensure visitors could easily access and understand the benefits of Emesent’s offerings.

Closer

Campaign Management

To keep pace with rapid product developments and varying campaign needs, Emesent required flexible and effective digital marketing tools.

Evolut developed a customizable campaign template and management system that allows for the quick creation of campaign-specific pages. These pages include integrated calls-to-action to directly support lead generation and conversion efforts.

Connector

Interactive Map

As many of Emesent’s customers purchase through resellers, it was crucial to streamline the process of finding and connecting with these partners.

A branded, interactive reseller map was introduced on the website, enhancing the user journey by allowing potential customers to easily locate and contact authorized resellers in their region, thus improving the sales pipeline efficiency.

Champion

Case Studies
Blog / News
Events Calendar
Resource Library

Establishing credibility and thought leadership is critical in the high-tech industry. Emesent needed to demonstrate their expertise and successful application of their technology.

The resource library was revitalized to include an extensive collection of case studies, webinars, news, videos, and datasets. This not only bolstered Emesent’s position as an industry expert but also provided valuable content that engages visitors and encourages deeper interaction with the brand.

Connector

Solutions

Addressing specific industry needs is crucial for showing the applicability of Emesent’s products across different sectors.

Industry-specific solution pages were created to highlight how Hovermap can meet particular industry challenges. These pages have become a heavily trafficked area of the website, proving to be effective in engaging users looking for targeted solutions.

Future Outlook

Building on the success of the website redesign, Emesent plans to continue refining their digital strategies. Future enhancements will focus on leveraging emerging technologies to enhance interactive features and expand digital content that addresses evolving market needs and customer expectations.

Discover the next generation of SLAM-based LiDAR mapping with Emesent. Visit our website to explore our innovative solutions, view detailed case studies, and learn how our technology can be applied in your industry. Connect with our trusted resellers, or contact us directly to see how we can assist you in mapping the unknown.
Emesent Website

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