LIFEX

Year

2021

Digital Selling Blueprint™
Curator
Champion

Testimonials

Brand Videos

Connector

Advanced Forms

Guided Selling

Calculators

LifeX, an innovative car finance brand, is committed to simplifying and enhancing the car financing experience. Recognized for their customer-centric approach, LifeX sought to elevate their online presence to reflect their industry leadership and commitment to seamless service.

Objective

LifeX partnered with Evolut to undertake a significant digital and brand transformation. Their goals were to enhance their website’s functionality and aesthetics, implement a complete brand refresh, and integrate advanced online calculators and CRM systems to improve user engagement and lead generation.

Approach

Drawing on extensive experience in the finance sector, Evolut crafted a comprehensive strategy that encompassed rebranding, website redesign, and the development of sophisticated online tools. This strategy aimed to not only refresh LifeX’s brand identity but also to equip their website with advanced functionalities that streamline the financing process for users.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The LIFEX
DSM™ Blueprint

Champion

AI-Enhanced Storytelling
Brand Videos
Media Gallery

Reinventing LifeX’s brand and digital presence required a fresh, compelling value proposition and a redesigned website that mirrored their market leadership.

A new brand identity was developed, featuring a modernized logo and a visually engaging website design. AI-enhanced storytelling was employed on the homepage to effectively communicate LifeX’s unique approach to car finance, setting them apart as leaders in the industry.

Connector

Guided Selling
Advanced Forms
Calculators

To enhance the customer journey and drive conversions, it was crucial to simplify and accelerate the enquiry and financing processes.

Evolut designed and implemented a suite of guided selling tools, including advanced forms and calculators. These tools were integrated seamlessly into the CRM system, ensuring that potential customers could easily calculate costs, understand their financing options, and quickly move from inquiry to application. This setup not only improved user experience but also increased lead generation and conversion rates.

Discover the future of car finance with LifeX. Visit our website to explore our innovative financing tools, calculate your options, and apply for car finance with ease. Experience the LifeX difference today and drive away in your new car sooner than you thought possible.
LifeX Website

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