Together Co, launching into a competitive market, aimed to make a striking first impression with their brand debut. Understanding the critical role of a digital presence in establishing a brand, Together Co partnered with Evolut to develop an immersive Shopify website. This platform was envisioned not just as an e-commerce site but as a digital showcase that reflects the elegance and quality of their all-natural product range designed for families, with a particular focus on appealing to mothers as the primary decision-makers.
Objective
Together Co needed to create a direct-to-consumer (DTC) e-commerce experience that resonated with their target audience quickly and within a startup budget. The goal was to develop a lifestyle-focused website that exuded a premium feel, utilizing rich imagery to highlight the natural appeal of their products.
Approach
To achieve this, Evolut leveraged the capabilities of Shopify’s templating system to its limits, ensuring that the website was not only functional but also exceptionally immersive and engaging. The project involved a rapid development cycle that brought Together Co’s vision to life, showcasing their products in a compelling and luxurious online environment.

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
The Together Co
DSM™ Blueprint
Introducing a new luxury brand in the competitive e-commerce space required more than just functional design; it demanded a creation of an experience that epitomized luxury and elegance. The challenge was to craft a brand identity and digital experience that instantly communicated the premium quality of Together Co’s products.
The solution involved developing a comprehensive brand identity, including logo, color palette, typography, and style guide. To elevate the brand’s online presence, Evolut collaborated with renowned photographer Damian Bredberg to capture stunning visuals that enhance the storytelling. These elements were integrated into the website to deliver a visually rich, luxurious user experience that engages visitors from the first click, supported by captivating brand videos and a media gallery that showcases the products in their best light.

With the primary objective of converting interest into sales, the challenge was to design product pages that not only educate but also entice customers to make a purchase. It was crucial that these pages communicate the unique value of Together Co’s all-natural products while aligning with the brand’s premium and natural ethos.
Detailed and engaging product pages were created, leading seamlessly into a Shopify shopping cart. These pages are meticulously crafted to provide comprehensive product information and articulate the benefits of choosing natural products. The design and content strategy for these pages aim to connect emotionally with the target audience, reinforcing Together Co’s commitment to quality and natural ingredients, thus facilitating a smooth transition from interest to purchase.

Future Outlook
The successful launch of Together Co’s website marks the beginning of what promises to be a prominent presence in the e-commerce landscape. With its strong brand identity and compelling digital experience, Together Co is well-positioned to grow and expand its reach in the market. Future efforts will focus on enhancing site functionality, expanding product lines, and continuously optimizing the user experience to keep pace with customer expectations and market trends.
Experience the pure elegance of all-natural products with Together Co. Visit our website to explore our exquisite range, immerse yourself in our luxurious digital environment, and discover how our products can enhance your family's lifestyle. Shop now to join our journey towards natural beauty and health.
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