Manassen Foods

Year

2023 – Website
2023 – Brand Development
2023 – Content Development

Digital Selling Blueprint™
Curator

Product & Service Catalogue

Blog / News

Media Gallery

History / Timeline

Job Listings / Applications

Champion

AI-Enhanced Storytelling

40+

Brands under management

300+

Well loved FMCG Products

70

Years of heritage represented

6

In-depth
Service Areas

Manassen Foods manages over 60 well-known food brands throughout Australia. They have over 70 years experience in commercialising food brands into the Australian market. Evolut had the enviable job of bringing their suite of well-known brands to life in a digital way and doing them the justice they deserved.

Objective

Manassen Foods needed a digital platform to launch their new site but also prepare for future brand websites. They also needed to tell their story in a new-and-interesting way to help better appeal to new customers and partners alike. Upon doing our research we realised that Manassen Foods was punching well above it’s weight, but it’s digital presence was letting it down. We knew we had to stretch our thinking to deliver a digital experience that excelled beyond much better known rivals such as Unilever, MARS, Nestle etc.

Approach

Our approach was to reimagine the Manassen brand such that it truly brought their partner brands to life as the hero. This meant creating an environment where major sections of the website could transform in colour to better match the brands & products they represented. Furthermore we wanted to create a lot more animation and interactivity to increase interest in the content and really bring their products and services to life.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Manassen Foods
DSM™ Blueprint

Contender

Product & Service Catalogue

Manassen Foods represents some of the largest FMCG brands in Australia. Their products show up in 7 out of 10 shopping baskets. Our first, and most important, task was to help bring these brands to life. With more than 40 brands and hundreds of products (not to mention recipes and storytelling) – this was a formidable task in-and-of-itself.

We helped Manassen develop a brand blueprint that showcased the brand, products, recipes and storytelling in an engaging and interactive way. We also ensured that every element was easy to update, add, remove as brands & products change frequently.

The resulting Brand section of the website is nothing short of compelling and engaging. Outside of the homepage it represents the lion’s share of visitation and engagement.

Contender

Manassen Foods primary function is helping existing and new brands to expand their reach, distribution and sales. So their service offering was just important to elevate for potential partners.

Our next challenge was to try and make Manassen’s professional services offering just as engaging as their retail brands. Of course, we had less media and content to work with so we went down the path of trying to help people visualise the services through isometric artwork – giving users a very quick way to visualise the offering and making the services feel considered and worthy of paying attention.

We worked with Manassen to help flesh out the content and supporting imagery to maintain engagement throughout. While visitation has been slightly less than the brands section, the time on page (engagement) has been roughly equivalent, demonstrating people are taking the time to read and engage with their services content.

Champion

Representing products that live in 7 out of 10 Australian shopping trolleys, Manassen Foods is a force to be reckoned with. In a lot of ways, their direct competitors are the likes of Unilever, MARS, Nestle etc. In short, global powerhouses. To help position them strongly against their global peers, we needed to dial up and bring to life their value proposition in a way that left a lasting impression.

To help create quick and lasting impact, we focused heavily on hero product imagery, video and interactivity. These elements were brought to life on the homepage, in the About Us section and all through the Brand section of the website. Very quickly you associate Manassen with the major brands they represent, giving them significantly more credibility and impact than they had previously.

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