Humaine stands at the cutting edge of the AI revolution, specializing in generative AI technologies that create semi-independent and autonomous bots. These bots are designed to accelerate business growth by enhancing operational efficiencies. The transformative potential of Humaine’s technology caught the attention of Evolut, leading to a strategic partnership and an investment to help bring these advanced solutions to the market effectively.
Objective
The partnership aimed to refine and elevate Humaine’s business strategy, enhancing their market positioning and expanding their reach. This involved not only strategic consultancy but also active participation in bringing Humaine’s innovative AI solutions to a broader business audience.
Approach
The collaboration focused on developing a digital strategy that effectively communicates the value and capabilities of Humaine’s AI models. This strategy was pivotal in ensuring that potential clients quickly understand and appreciate the significance and applications of Humaine’s offerings.
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
The Humaine
DSM™ Blueprint
Introducing a revolutionary product like Humaine’s AI models posed the significant challenge of articulating a clear and compelling value proposition on the homepage. It was crucial to establish not just what the products do, but also their relevance and potential impact on prospective clients’ businesses.
To address this, the homepage was designed with AI-enhanced storytelling and persona pages that succinctly convey the capabilities and benefits of Humaine’s technology. This narrative approach not only establishes the product’s value but also builds credibility and helps visitors envision how these AI solutions can integrate into and enhance their business operations.
A key aspect of presenting Humaine’s GPT Assistants was to ensure that these products are perceived not just as tools, but as integral parts of the teams they join. The challenge was to humanize the GPTs and provide a detailed, clear explanation of their roles and benefits.
The solution was to create a product and service catalogue that not only details the functionalities and advantages of each GPT Assistant but also contextualizes them within familiar marketing and customer experience roles. This layout helps demystify the technology and showcases the practical value of integrating these AI assistants into business workflows.
As the range of GPTs and applicable scenarios for their deployment grew, it became increasingly important to streamline the process of finding the right GPT for any given business need.
A faceted search system was implemented to simplify this process. This system allows users to filter GPTs based on specific criteria such as industry, function, or capability, making it easier for businesses to identify and deploy the right AI solutions quickly and effectively.
Future Outlook
With its strategic digital enhancements and innovative AI solutions, Humaine is poised to significantly impact how businesses integrate AI into their operations. The ongoing partnership with Evolut will continue to focus on expanding Humaine’s digital presence and enhancing the functionality of AI technologies to meet evolving business needs.