Financial Basics Foundation

Year

2020-2024

Digital Selling Blueprint™
Curator
Champion

Persona Pages

Testimonials

Brand Videos

Connector

Advanced Forms

Custodian

Loyalty & Rewards Programs

Customer Portal

Partner Portal

Learning Management

The Financial Basics Foundation (FBF) is a respected independent charity committed to improving financial literacy among young Australians. They provide a wide array of resources tailored for educators, young people, parents, carers, and employers of young people. Recognizing the need to enhance their digital footprint and overall brand presence, FBF sought to professionalize and energize their image to better serve and expand their audience.

Objective

FBF aimed to rejuvenate their brand to make it more professional and engaging, thus enhancing their effectiveness in delivering financial education. The objective extended beyond mere aesthetic enhancement; FBF was determined to strengthen their digital capabilities to support and enhance future digital initiatives, including online learning and resource management.

Approach

Evolut collaborated with FBF to develop a robust brand and digital strategy that encompassed a comprehensive overhaul of their visual identity and digital platforms. This strategy included the development of a new CRM system, enhancement of digital onboarding processes, integration of the website with CRM for seamless functionality, and the support for online educational games. Additionally, plans were laid for establishing a new Learning Management System (LMS) and a detailed reporting framework to track engagement and effectiveness.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Financial Basics Foundation
DSM™ Blueprint

Champion

AI-Enhanced Storytelling

The challenge was to elevate FBF’s brand to reflect its mission and appeal to a younger audience effectively.

A new brand identity was created, including a redesigned logo and a fresh suite of illustrations and imagery that visually narrates FBF’s commitment to financial education. This rebranding was aimed at making FBF’s resources more relatable and engaging to young Australians, enhancing their connection with the content.

Curator

Product & Service Catalogue

To make FBF’s educational resources more accessible and engaging, a significant enhancement of their digital presentation was necessary.

Evolut restructured the presentation of FBF’s vast array of educational products, such as videos and WebQuests, in a more vibrant and user-friendly format. This not only improved the aesthetic appeal of these resources but also made them more interactive and engaging for users.

Custodian

Learning Management

Recognizing the need for a robust framework to support FBF’s educational offerings, there was a clear demand for a comprehensive LMS.

Evolut is currently assisting FBF in the development of a new LMS solution that includes an extensive reporting framework. This system will enable FBF to deliver educational content more effectively and provide valuable insights into user engagement and educational outcomes.

Future Outlook

With the foundational digital upgrades in place, FBF is poised for further advancements in their online educational strategies. The forthcoming LMS will provide a more structured and scalable platform for delivering content and will include enhanced capabilities for tracking and reporting on educational impact.

Visit the new Financial Basics Foundation website to explore our comprehensive suite of financial literacy resources designed for young Australians. Whether you are a student, educator, or parent, FBF offers tailored resources to enhance your financial understanding and capabilities. Engage with our interactive tools today and take control of your financial future.
FBF Website

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