NextFleet

Year

2020

Digital Selling Blueprint™
Curator

Blog / News

Champion

Persona Pages

Connector

Advanced Forms

Solutions

Calculators

Resource Library

Custom Directory

Interactive Map

Chatbot

Personalization Engine

Customizer

Product Configurator

Closer

Lead Magnet/s

Custodian

Mobile App

Loyalty & Rewards Programs

Customer Portal

NextFleet, a Mitsubishi Corporation company specializing in fleet management, faced challenges typical of the industry, such as intricate and prolonged sales cycles. To enhance their market presence and streamline the customer journey, NextFleet recognized the need for a sophisticated digital experience that could engage potential clients effectively from their first interaction.

Objective

NextFleet aimed to transform their minimal digital presence into a robust platform that asserts their leadership in the fleet management sector. The goal was to overhaul their website comprehensively, creating a user-friendly, informative experience that engages audiences early in the sales cycle, ultimately driving increased visibility, engagement, and leads.

Approach

Collaborating closely with Sarah Lepelaar, NextFleet’s Head of Digital Marketing, the project was designed to achieve success on multiple fronts: driving significant traffic, engaging users early, and retaining their interest throughout the decision-making process. The strategy involved expanding the website from less than five pages to over 60, integrating extensive content about NextFleet’s offerings. This expansion was complemented by interactive tools like a “Lease or Buy Calculator” and strategic online marketing efforts, including SEO and SEM, to enhance visibility and attract qualified traffic.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The NextFleet
DSM™ Blueprint

Champion

AI-Enhanced Storytelling
Brand Videos

Establishing a compelling online presence for NextFleet involved not just refreshing the brand but also conveying its unique value proposition effectively. With Mitsubishi’s backing and a leadership position in leasing to leverage, the challenge was to articulate this through dynamic digital storytelling.

The solution was a revitalized brand narrative showcased through AI-enhanced storytelling and brand videos. These elements were meticulously crafted to highlight NextFleet’s industry expertise and customer-centric solutions, setting the stage for deeper user engagement through visually compelling content that narrates the brand’s story and values.

Connector

Solutions

Fleet management solutions have a broad range of applications, making it essential for potential clients to easily find and understand the solutions relevant to their needs.

A comprehensive Solutions section was developed on the website to address this need. This section is designed to guide users to the appropriate fleet management solutions through detailed, easily navigable content that enhances user understanding and engagement at every stage of their journey.

Customizer

Blog / News

Keeping the NextFleet website content fresh and supportive of ongoing SEO efforts presented a significant challenge, crucial for maintaining search engine rankings and user engagement.

A dynamic blog was introduced, equipped with faceted search capabilities, to regularly update the site with relevant news and articles. This not only supports SEO but also ensures that visitors receive current and valuable content, encouraging repeat visits and sustained interest.

Customizer

One of the most critical tools in converting interest into action is the Lease or Buy Calculator, designed to engage customers by providing them with customized leasing solutions.

This guided selling tool takes users through a series of questions and choices, allowing them to configure their leasing options and see potential savings. This interactive experience not only aids in decision-making but also enhances the user’s engagement with NextFleet’s services, making the complex process of fleet management more accessible and understandable.

Future Outlook

With the strategic enhancements to their digital platform, NextFleet is poised to redefine engagement in the fleet management sector. The newly implemented tools and content are designed to support an ongoing increase in user engagement and conversion, setting a new standard for how fleet management services can connect with their audience. Future developments will continue to focus on leveraging emerging technologies and refining digital strategies to keep pace with industry demands and client expectations.

Explore the new standard in fleet management with NextFleet. Visit our website to discover how our tailored solutions can streamline your fleet operations, calculate your potential savings with our interactive tools, and engage with content that will drive your business forward.
NextFleet Website

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