ListBetter is revolutionizing the real estate industry by redefining the role of online buyers’ agents, putting unprecedented control in the hands of property sellers. Their innovative platform transforms the traditional real estate selling experience by allowing agents to “bid” for new seller listings, which provides sellers with clear, comparable choices and maintains their privacy until they decide to engage. This disruptive approach caught the attention of Evolut, leading to a collaboration aimed at enhancing and scaling this unique marketplace.
Objective
The collaboration between Evolut and ListBetter focused on developing a robust online system that supports the dynamic interaction between sellers and agents. This system includes a comprehensive listing platform, a digital proposal tool for agents, and an innovative subscription/credit system that optimizes how agents purchase leads. Evolut’s investment and technological support underscore a shared vision for transforming the real estate market through this innovative model.
Approach
To realize this vision, the project entailed creating an intuitive yet powerful digital infrastructure that accommodates the complex needs of both sellers and real estate agents. This included the integration of advanced digital tools to facilitate a seamless and effective marketplace operation.

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
The ListBetter
DSM™ Blueprint
Introducing a new concept like ListBetter to the Real Estate market presented significant challenges, particularly in communicating its unique value proposition effectively to both sellers and agents.
The strategy employed involved developing a new brand identity that communicates clarity and innovation, supported by AI-enhanced storytelling that effectively articulates ListBetter’s business model and benefits. This narrative is crucial in quickly engaging users by highlighting how the platform puts control and choice back into the hands of the sellers while providing agents with new opportunities to secure listings.

To support the innovative bidding process, ListBetter required a sophisticated directory system capable of handling detailed property listings and an integrated guided selling tool that facilitates easy property listing by sellers.
The implementation of a custom directory paired with advanced forms and a guided selling framework ensures that property details are comprehensive and accessible. This system allows sellers to list properties with all necessary details, empowering agents to prepare compelling digital proposals based on accurate and complete information.

The core of ListBetter’s business model hinges on the ability for agents to quickly and effectively generate digital proposals and manage their interactions through a streamlined portal.
A custom-designed digital proposal tool and customer portal were developed, integrated into ListBetter’s subscription model. This setup includes a sophisticated bidding system that allows agents to purchase leads and submit proposals within a competitive yet structured framework, enhancing the efficiency and effectiveness of the marketplace.

Future Outlook
With the strategic enhancements made to their platform, ListBetter is set to significantly impact how real estate transactions are initiated and conducted. The ongoing development and refinement of their systems will continue to focus on empowering sellers and optimizing agent performance, driving forward the innovation in the real estate industry.
Experience the future of real estate with ListBetter. Whether you are a seller looking for control over your property sale or an agent seeking innovative ways to connect with clients, ListBetter offers the tools and platform to transform your real estate transactions. Visit our website to explore our services and join our growing community of proactive real estate professionals.
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