FEYNLAB

Year

2024

Digital Selling Blueprint™
Curator

Product & Service Catalogue

Blog / News

Champion

Case Studies

Persona Pages

Connector

Advanced Forms

Faceted Search

Solutions

Guided Selling

Customizer

Product Configurator

Closer

E-Commerce

Custodian

Mobile App

Loyalty & Rewards Programs

Customer Portal

Recognized globally as a pioneer in automotive protection, Feynlab has set the standard for innovation and product quality. As they continue to push boundaries and expand into new markets and user applications, Feynlab faced the challenge of creating a website that could effectively address the diverse needs of their growing audience, including both professional installers and DIY enthusiasts. Partnering with Evolut, we strategically restructured their online presence around user-centric design, simplifying navigation and enhancing discoverability. This reorganization not only makes it easier for users to find the perfect solutions quickly but also maximizes upsell and cross-sell opportunities, ensuring every visitor interaction is as effective and engaging as Feynlab’s products.

Objective

Feynlab is recognised as a global leader, particularly as it relates to product quality and innovation, but their previous site failed to elevate this and reinforce it. A primary goal for the new website was to ensure that Feynlab looked like the innovation leader it was. Of equal importance was the need to create a platform to support expansion into new industries. While historically automative focused, Feynlab we’re already engaged in Marine and Industrial markets with their eyes set on at least another 3 over the coming years.

Approach

Through refined design, interactivity and rich content we helped elevate the Feynlab brand, giving it a darker and moodier feel with strong technology cues.  We also completely re-thought the Information Architecture and Navigation systems to help support and embrace the inevitable expansion into new industry sectors – starting with Automotive, Marine and Industrial. These became the lead items in the navigation with a fully-fledged mage menu navigation system to support each that is completely configurable. This new approach, coupled with a revitalised store-front and some new support features has helped set Feynlab on the next step in their brand evolution.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The FEYNLAB
DSM™ Blueprint

Champion

AI-Enhanced Storytelling

Beautiful photography, modern design and rich interactivity. We quickly helped elevate the Feynlab brand into its rightful place of superiority amongst their peers.

A beautiful and compelling homepage, coupled with advanced navigation and enhanced Technology section quickly took Feynlab into their rightful place of market leaders for innovation and quality.

Customizer

Product Configurator

An additional business objective was to engage a relatively new DIY market that Feynlab had not really engaged in the past. Given many of Feynlab’s professional products are for installers only, we want to make it easy for DIY users to establish the products they needed and support their buying journey online.

To achieve this goal we created an innovative Product Configurator that allowed DIY users to interact with their chosen vehicle (or boat/jetski) to determine the product/s they needed. Upon clicking on the part of the car / use case they were interested in (e.g. Glass Protection) we created product bundles to ensure the DIY users got everything they needed and also maximised purchase opportunity and basket size before checking out.

Champion

AI-Enhanced Storytelling

Feynlab is most renowned for their innovative products and technologies – their world leaders and pioneers in many respects.

To help elevate this on their new website, we created a framework where each technology could be easily built out with rich imagery and video and then linked back to appropriate products and insights throughout the website.

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