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Recognized globally as a pioneer in automotive protection, Feynlab has set the standard for innovation and product quality. As they continue to push boundaries and expand into new markets and user applications, Feynlab faced the challenge of creating a website that could effectively address the diverse needs of their growing audience, including both professional installers and DIY enthusiasts. Partnering with Evolut, we strategically restructured their online presence around user-centric design, simplifying navigation and enhancing discoverability. This reorganization not only makes it easier for users to find the perfect solutions quickly but also maximizes upsell and cross-sell opportunities, ensuring every visitor interaction is as effective and engaging as Feynlab’s products.
Objective
Feynlab is recognised as a global leader, particularly as it relates to product quality and innovation, but their previous site failed to elevate this and reinforce it. A primary goal for the new website was to ensure that Feynlab looked like the innovation leader it was. Of equal importance was the need to create a platform to support expansion into new industries. While historically automative focused, Feynlab we’re already engaged in Marine and Industrial markets with their eyes set on at least another 3 over the coming years.
Approach
Through refined design, interactivity and rich content we helped elevate the Feynlab brand, giving it a darker and moodier feel with strong technology cues. We also completely re-thought the Information Architecture and Navigation systems to help support and embrace the inevitable expansion into new industry sectors – starting with Automotive, Marine and Industrial. These became the lead items in the navigation with a fully-fledged mage menu navigation system to support each that is completely configurable. This new approach, coupled with a revitalised store-front and some new support features has helped set Feynlab on the next step in their brand evolution.
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
The FEYNLAB
DSM™ Blueprint
Champion
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Beautiful photography, modern design and rich interactivity. We quickly helped elevate the Feynlab brand into its rightful place of superiority amongst their peers.
A beautiful and compelling homepage, coupled with advanced navigation and enhanced Technology section quickly took Feynlab into their rightful place of market leaders for innovation and quality.
Customizer
Product Configurator
An additional business objective was to engage a relatively new DIY market that Feynlab had not really engaged in the past. Given many of Feynlab’s professional products are for installers only, we want to make it easy for DIY users to establish the products they needed and support their buying journey online.
To achieve this goal we created an innovative Product Configurator that allowed DIY users to interact with their chosen vehicle (or boat/jetski) to determine the product/s they needed. Upon clicking on the part of the car / use case they were interested in (e.g. Glass Protection) we created product bundles to ensure the DIY users got everything they needed and also maximised purchase opportunity and basket size before checking out.
Champion
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Feynlab is most renowned for their innovative products and technologies – their world leaders and pioneers in many respects.
To help elevate this on their new website, we created a framework where each technology could be easily built out with rich imagery and video and then linked back to appropriate products and insights throughout the website.
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With a 135-year legacy, Hettich's collaboration with Evolut resulted in 'Design with Hettich,' tailored for Australian markets. Featuring 46 product lines, 10 categories, and partnerships with 125 locations, the website elevates engagement and inspiration.
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Evolut's collaboration with Philips Dynalite resulted in a revamped website that vividly showcases their global leadership in advanced commercial lighting systems. Featuring 10 product families, 66 products, and 20 case studies, the site highlights their extensive capabilities across 6 major solution areas and serves 10 industry sectors/application centers. With 7 persona-specific solutions pages, Philips Dynalite's digital presence inspires and excites potential customers, solidifying their position at the forefront of the industry
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Beanstalkr helps connect craft chocolate lovers with the brands they love - it also servers as a marketplace and a way for chocolate makers to engage a targeted audience
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When you're pioneering disruptive, green technology products you need a digital experience that is not only engaging but also educational. And a website that is set to convert that engagement into sales orders.
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ListBetter is the ultimate tool for putting the sales process in the hands of the customer - it also serves as a marketplace and digital proposal tool for agents
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Driving incredible results & experience
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Beautiful skin products for the family
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Music on demand, simplified.
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This was possibly one of the most satisfying projects to come out of our studio. Dreamworld Fun Planner lets you plan up to two days of fun across Dreamworld and Whitewater World. Pick your rides, plan your meal breaks, add Q4U, decide whether or not to get early entry. Just about anything you can do in a day, you can add to your planner. And once you’re finished, you can invite all your friends via built-in Facebook functionality. It has everything you need to plan the best day you could imagine at Dreamworld.
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The Breaka Island “Summer of Awesome” campaign is the most digitally oriented campaign Parmalat have ever launched. Running continuously over a 2 year period with on pack promotions, sponsorship tie in and the regular introduction of online games and competitions. The campaign was launched on the back of social media drivers achieving over 100,000 You Tube views as part of the launch proving it is possible to drive engagement with next to no media spend. Breaka Island now provides an immersive environment where all brand promotions live increasing the engagement to over 6 minutes per customer.
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