Dreamworld

Digital Selling Blueprint™
Connector

Guided Selling

Calculators

W3

Best in Show winner – 2011

The Dreamworld Fun Planner project emerged as one of the most rewarding initiatives developed by our studio, designed to enhance the visitor experience at Dreamworld and Whitewater World. This sophisticated tool allows guests to meticulously plan up to two days of entertainment, incorporating rides, meal breaks, queue management options like Q4U, and early entry features. The planner also integrates social sharing capabilities, enabling users to coordinate and optimize their visit with friends and family through built-in Facebook functionality.

Objective

The primary goal of the Fun Planner was to solve a common problem faced by Dreamworld visitors: the challenge of fitting all the desired activities into their visit. By providing a tool that helps guests efficiently schedule their day, the objective was to boost customer satisfaction, encourage repeat visits, and increase revenue opportunities through integrated sales of additional services.

Approach

The approach centered around the development of a Guided Selling tool that not only facilitated advanced planning but also educated users on the benefits of using time-saving options like Q4U. This tool was designed to be intuitive and informative, showing visitors how to maximize their fun and manage their time effectively at the park.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Dreamworld
DSM™ Blueprint

Connector

Guided Selling

Visitors often felt overwhelmed by the array of attractions at Dreamworld, finding it challenging to experience everything they wanted within the available time. This observation highlighted a significant opportunity to enhance the guest experience.

The Dreamworld Fun Planner was introduced as the ultimate Guided Selling tool. It allows customers to plan their activities 1-2 days in advance, providing insights into how scheduling decisions and the utilization of Q4U can impact their day. This tool not only helps in plotting out a fun-filled itinerary but also demonstrates how to incorporate meal breaks and other downtime strategically, thus maximizing the overall enjoyment and efficiency of the visit.

Customizer

Product Configurator

Recognizing that visits to Dreamworld are often group activities involving family and friends, there was a need to incorporate features that facilitated collaborative planning.

To enhance this aspect of the experience, the Fun Planner was equipped with functionalities that allow users to share their planned itineraries via Facebook and email. This feature enables friends and family members to view, comment on, and suggest modifications to the plan, fostering a more collaborative and enjoyable planning process. By integrating these social elements, the Fun Planner not only enhances the individual experience but also turns trip planning into a communal and interactive event, amplifying the excitement even before the park visit.

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