Empower your
Hardware,
Lead the Market

Websites
Digital Selling Machines™
for Hardware & Products
We work with Hardware & Products brands like yours
Supercharge your sales process

Curator

Showcase Cutting-Edge Hardware

The Curator enhances the presentation and organization of your tech hardware products. By clearly displaying features, specifications, and compatibility details, it helps customers make informed choices quickly. This Avatar is crucial for technology manufacturers looking to present their products in an accessible, detailed manner that highlights innovation and technological superiority.

Key Features

Explore Products

Champion

Amplify Your Product Innovations

The Champion leverages digital storytelling to emphasize the unique selling points and innovative aspects of your tech products. Highlighting breakthroughs in technology and design, this Avatar helps to position your offerings as industry-leading solutions, increasing market appeal and customer trust.

Key Features

Explore Products

Connector

Connect Products with Market Demands

The Connector facilitates efficient matching of your tech hardware to the specific needs and preferences of your target market. With tools like advanced search and product configurators, customers can easily find products that meet their technical requirements, enhancing user satisfaction and simplifying the purchasing process.

Key Features

Explore Products

Customizer

Tailor Hardware to Client Specifications

The Customizer allows for dynamic interaction with your hardware offerings, letting customers configure products to their exact specifications. This engagement not only increases sales potential but also enhances customer satisfaction by providing personalized solutions. It’s particularly effective in sectors like custom PC building or specialized industrial equipment.

Key Features

Explore Products

Closer

Secure Transactions with Advanced Tools

The Closer integrates digital contracting and streamlined e-commerce functionalities to ensure quick and secure sales transactions. This Avatar is vital for converting customer interest into confirmed purchases, especially in a competitive market where ease of purchase can be a deciding factor.

Key Features

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Custodian

Support and Upgrade Customer Experience

Post-purchase support is crucial in the Hardware & Products sector. The Custodian offers tools like the Customer Portal and Online Community to provide ongoing technical support, updates, and user community engagement. This long-term engagement is essential for maintaining high customer satisfaction and fostering brand loyalty, especially in tech communities focused on continuous innovation and upgrades.

Key Features

Explore Products

Digital Selling Machines™
both “sell” and “scale”

Digital Selling Machines™ combine the things that make salespeople great with the things that make websites great
– giving you an unfair advantage that translates into more leads and more sales.
Navigation Toolbar Top
Traditional Websites

Generic list of products

Rarely differentiated

Low trust without interaction

Basic analytics

Limited customization

No decision support tools

Few offers or promotions

Lacks ongoing engagement tools

Scalable, Repeatable & 24/7

Basic CRM Integration (Forms)

Self-serve / “Buy Mode”

Positive Dynamic
Digital Selling Machines™

Tailored solutions based on customer needs

DSMs focus on understanding individual customer needs and preferences, providing personalized product recommendations that match specific requirements and enhance customer satisfaction.

Clearly differentiated value proposition

DSMs highlight the unique selling points of each product or service, using detailed descriptions, comparisons, and user-generated content to differentiate offerings and make the value proposition clear.

Trust built with testimonials, case studies etc.

By integrating testimonials, case studies, and reviews into the sales process, DSMs build trust and credibility with potential customers, showcasing real-world success stories and user satisfaction.

Advanced engagement analytics

DSMs track and analyze user engagement, using this data to continually refine and improve the user experience, ensuring that content and recommendations remain relevant and effective.

Interactive solution customization tools

DSMs offer tools that allow users to customize products and services to their specific needs, enhancing user engagement and satisfaction by providing a personalized experience.

Calculators, comparison charts, guides

DSMs provide tools like calculators, comparison charts, and detailed guides to help users make informed decisions, simplifying complex information and making it easier to understand the benefits of different options.

Uses lead magnets, special offers, promotions

DSMs attract and convert leads by offering incentives like lead magnets, special offers, and promotions that are tailored to the user's interests and stage in the buying journey.

Engagement via apps, portals, communities

DSMs maintain customer engagement through various channels like mobile apps, customer portals, and online communities, providing multiple touchpoints for interaction and support.

Scalable, Repeatable & 24/7

Digital Selling Machines™ run 24/7 and will scale to meet the varying needs of your diverse customers and prospective customers in real-time through mass personalisation.

Rich CRM Integration & Personalization

Digital Selling Machines™ are tightly integrated with CRMs to ensure customer information is saved and leveraged in real-time across all relevant channels.

Self-serve / “Buy Mode”

Digital Selling Machines™ can be engaged with at the appropriate time, pace and terms as deemed by the customer. The customer is in control, simply guided to the appropriate outcome.

Briefcase
Salespeople

Solutions based on experience

May highlight differentiation

Establishes trust through rapport

Limited tracking and analysis

Basic customization capabilities

Advice-based support

May offer discounts or incentives

Inconsistent Engagement

Very difficult to scale

Moderate CRM Integration

Not self-serve / “Sales Mode”

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Start building with a

Digital Selling Blueprint™

Start your Digital Selling Journey with your personalized Digital Selling Blueprint™.
Each Blueprint is personalized based on your unique profile, current challenges and goals and includes:
  • Sector Profile/Blueprint
  • Recommended Content Strategy
  • Recommended Digital Tools
  • Recommended Sitemap
  • Your Digital Selling Maturity Score (optional)
  • Digital Selling Roadmap (optional)
Get my Digital Selling Blueprint™

DSM-Blueprint

DSM™ in Action

See how we’ve helped other professional services firms to evolve their websites into
Digital Selling Machines™.
Feynlab's digital evolution, crafted by Evolut, showcases 206 products, connects with 753 installers, and serves over 6,400 customers worldwide. With user-centric design and streamlined navigation, their revamped website maximizes discoverability and upsell opportunities across 5 pioneering technologies and 3 comprehensive industry solution areas.
Curator

Product & Service Catalogue

Blog / News

Champion

Case Studies

Persona Pages

Connector

Advanced Forms

Faceted Search

Solutions

Guided Selling

Customizer

Product Configurator

Closer

E-Commerce

Custodian

Mobile App

Loyalty & Rewards Programs

Customer Portal

Go
When you're pioneering disruptive, green technology products you need a digital experience that is not only engaging but also educational. And a website that is set to convert that engagement into sales orders.
Curator

Blog / News

Champion

AI-Enhanced Storytelling

Connector

Solutions

Closer

E-Commerce

Go
Evolut's collaboration with Philips Dynalite resulted in a revamped website that vividly showcases their global leadership in advanced commercial lighting systems. Featuring 10 product families, 66 products, and 20 case studies, the site highlights their extensive capabilities across 6 major solution areas and serves 10 industry sectors/application centers. With 7 persona-specific solutions pages, Philips Dynalite's digital presence inspires and excites potential customers, solidifying their position at the forefront of the industry
Curator

Product & Service Catalogue

Blog / News

Media Gallery

History / Timeline

Champion

AI-Enhanced Storytelling

Case Studies

Persona Pages

Testimonials

Brand Videos

Connector

Faceted Search

Solutions

Resource Library

Customizer
Go
Curator

Product & Service Catalogue

Blog / News

Events Calendar

Champion

AI-Enhanced Storytelling

Case Studies

Persona Pages

Team Profiles

Connector

Faceted Search

Solutions

Resource Library

Interactive Map

Chatbot

Personalization Engine

Closer

Competitions

Campaign Management

Custodian

Loyalty & Rewards Programs

Customer Portal

Go
Curator

Product & Service Catalogue

Blog / News

Job Listings / Applications

Champion

Persona Pages

Connector

Solutions

Resource Library

Custom Directory

Go