Experian, a global leader in information services, provides clients with data and analytical tools essential for business operations. One of their flagship products, Mosaic, was known for its robust capabilities but was hindered by an antiquated and convoluted user interface that limited user engagement and effectiveness.

Griffith University Gold Coast (GUGC) is strategically located within the Gold Coast Health and Knowledge Precinct, adjacent to the Gold Coast University Hospital. With a student population of 21,000, GUGC offers a dynamic campus environment with a strong emphasis on health, medicine, and dentistry. The campus is a hub of student life, featuring a wide array of clubs, sports facilities, and retail outlets, making it a vibrant place for student engagement and learning.

NextFleet, a Mitsubishi Corporation company specializing in fleet management, faced challenges typical of the industry, such as intricate and prolonged sales cycles. To enhance their market presence and streamline the customer journey, NextFleet recognized the need for a sophisticated digital experience that could engage potential clients effectively from their first interaction.