Swimart
Swimart, a leading provider of pool care products and services in Australia and New Zealand, has been a trusted name in the industry since 1983. Known for their commitment to customer care and expert advice, Swimart recognized the need to revamp their online presence to match their reputable offline services.
The Challenge
Swimart sought to overhaul their website to create a vibrant, engaging, and user-friendly online platform. The goal was to enhance the digital experience for customers, streamline access to products and services, and also cater to the needs of franchisees and potential franchisees.
The Approach
Evolut undertook a comprehensive digital strategy that started with mapping out diverse customer journeys to accommodate various user types, including end-users, franchisees, and potential franchisees. Extensive ideation sessions were conducted to explore all possible digital engagement opportunities. The strategy aimed to transform the Swimart website into an engaging, informative, and functional resource that reflected the brand’s market position.
Evolut transformed the Swimart website into an engaging, informative, and functional resource that reflected the brand’s market position
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Enhanced Visual Design
The project resulted in a visually appealing design that aligns with brand identity and attracts users.
Streamlined User Experience
This outcome emphasizes the importance of a seamless user journey, resulting in reduced bounce rates and improved satisfaction.
Improved User Engagement
This outcome focuses on enhancing user interaction with the website, leading to increased time spent on site and higher conversion rates.
Higher Conversion Rate
This project outcome achieved a notable increase in the conversion rate, turning more visitors into customers through optimized landing pages.
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