Breaka Island
Parmalat launched the Breaka Island “Summer of Awesome” campaign as its most digitally oriented initiative to date. This ambitious campaign spanned two years and combined on-pack promotions, sponsorship tie-ins, and a series of dynamic online games and competitions.
The Challenge
The primary objective of the "Summer of Awesome" campaign was to create an immersive digital environment that would host all brand promotions, significantly enhancing user engagement. Breaka Island was envisioned as a digital hub where customers could interact with the brand through various forms of content and activities, extending the average engagement time to over six minutes per visitor.
The Approach
To achieve these ambitious goals, Evolut developed a comprehensive digital strategy that included the creation of a quasi-3D interactive world called Breaka Island. This platform was designed to be more than just a website—it was an engaging, interactive experience that integrated social media, games, and various digital marketing elements seamlessly.
Evolut crafted n engaging, interactive experience that integrated social media, games, and various digital marketing elements seamlessly
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Enhanced Brand Awareness
The outcome of this initiative was a marked improvement in brand visibility and recognition across target demographics.
Improved User Engagement
This outcome focuses on enhancing user interaction with the website, leading to increased time spent on site and higher conversion rates.
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Increased Social Media Engagement
This outcome highlights the growth in social media interactions, fostering a community around the brand.
Increased User-Generated Content
This outcome focuses on encouraging users to contribute content, fostering community and engagement.
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