NextFleet aimed to transform their minimal digital presence into a robust platform that asserts their leadership in the fleet management sector. The goal was to overhaul their website comprehensively, creating a user-friendly, informative experience that engages audiences early in the sales cycle, ultimately driving increased visibility, engagement, and leads.

Collaborating closely with Sarah Lepelaar, NextFleet’s Head of Digital Marketing, the project was designed to achieve success on multiple fronts: driving significant traffic, engaging users early, and retaining their interest throughout the decision-making process. The strategy involved expanding the website from less than five pages to over 60, integrating extensive content about NextFleet’s offerings. This expansion was complemented by interactive tools like a “Lease or Buy Calculator” and strategic online marketing efforts, including SEO and SEM, to enhance visibility and attract qualified traffic.