Mia Kai
Set against the stunning backdrop of Phuket, Thailand, Mia Kai is not just a luxury superyacht; it’s a gateway to unparalleled experiences across the shimmering waters of the Andaman Sea. Each voyage aboard the Mia Kai offers a once-in-a-lifetime adventure, crafting unforgettable memories for its international clientele.
The Challenge
Mia Kai is a successful business, driving repeat business predominantly through local clients due to COVID and recent restrictions on travel. Mia Kai desired to open back up to international trade as a more lucrative source of week-long stays, but knew this would be difficult in the absence of a well-considered website to represent their experience. With a highly wealthy and prestigious target market, the website needed to deliver on the highest levels of luxury as well as bringing Phuket and surrounds to life in a way that fairly represented the once-in-a-lifetime opportunity it affords.
The Approach
- Bring Phuket and surrounds to life with an interactive map which deep-dived into each destination and allowed visitors to add them to a virtual itinerary / booking
- Use rich video and photography to best represent the experience and all it has to offer across the website
- Help visitors explore all the different activities on offer (a big selling point) and get detailed information to help self-educate
- Go deep on the dining and indulgences experience, a key selling point for the experience
- Group experiences by persona, allowing users to either design their own Perfect Getaway or to browse through Curate Experiences
- Allow visitors to create a virtual itinerary and booking to help shorten the sales cycle and make a better overall experience
Bringing together all the different elements of both Phuket (and surrounds) plus Mia Kai's luxurious superyacht we helped create a far more compelling and engaging website to help increase bookings
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Enhanced Brand Awareness
The outcome of this initiative was a marked improvement in brand visibility and recognition across target demographics.
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Enhanced Visual Design
The project resulted in a visually appealing design that aligns with brand identity and attracts users.
Improved User Engagement
This outcome focuses on enhancing user interaction with the website, leading to increased time spent on site and higher conversion rates.
Higher Conversion Rate
This project outcome achieved a notable increase in the conversion rate, turning more visitors into customers through optimized landing pages.
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