Manassen Foods needed a digital platform to launch their new site but also prepare for future brand websites. They also needed to tell their story in a new-and-interesting way to help better appeal to new customers and partners alike. Upon doing our research we realised that Manassen Foods was punching well above it’s weight, but it’s digital presence was letting it down. We knew we had to stretch our thinking to deliver a digital experience that excelled beyond much better known rivals such as Unilever, MARS, Nestle etc.

‍Our approach was to reimagine the Manassen brand such that it truly brought their partner brands to life as the hero. This meant creating an environment where major sections of the website could transform in colour to better match the brands & products they represented. Furthermore we wanted to create a lot more animation and interactivity to increase interest in the content and really bring their products and services to life.