Health & Wellbeing Queensland
Health and Wellbeing Queensland (HWQ) was established in July 2019 with a visionary mandate to improve the health and wellbeing of all Queenslanders and address health inequities. Focused on innovation and partnerships beyond typical governmental capabilities, HWQ aims to combat chronic disease risk factors through collaborative and innovative approaches.
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The Challenge
From its inception, HWQ engaged Evolut with the goal of leveraging digital technologies to transform the health landscape of Queensland. The objective was to develop a dynamic digital platform that not only communicated HWQ’s mission and initiatives but also supported extensive future growth into new campaigns and health programs.
The Approach
Evolut worked closely with HWQ to craft a digital strategy that resulted in a multifunctional website. This platform was designed to support HWQ’s evolving needs, featuring extensive content on health programs, campaigns, tools for exercise and nutrition, a comprehensive resource library, and a dedicated hub for clinicians.
Evolut crafted a multifunctional website to support HWQ’s evolving needs, featuring extensive content on health programs, campaigns, tools for exercise and nutrition, a comprehensive resource library, and a dedicated hub for clinicians.
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Enhanced Brand Awareness
The outcome of this initiative was a marked improvement in brand visibility and recognition across target demographics.
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Enhanced Visual Design
The project resulted in a visually appealing design that aligns with brand identity and attracts users.
Improved User Engagement
This outcome focuses on enhancing user interaction with the website, leading to increased time spent on site and higher conversion rates.
Increased Email Subscriptions
This outcome achieved a higher number of email sign-ups through targeted campaigns and value-driven content.
Increased Website Traffic
By implementing effective SEO strategies, this outcome resulted in a significant boost in organic traffic to the website.
Streamlined User Experience
This outcome emphasizes the importance of a seamless user journey, resulting in reduced bounce rates and improved satisfaction.
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