Get Out There
The Department of Justice and the Attorney General (DJAG) traditionally communicated with school leavers via printed brochures to provide essential information for navigating post-school life. However, this method had shown limited engagement and was costly to maintain.
The Challenge
The primary objective was to shift from traditional printed booklets to a dynamic, interactive website that resonates with young adult school leavers and university students. The new platform aimed to present necessary information in a fun, engaging manner that not only attracts the target audience but also encourages active participation and learning.
The Approach
Evolut's approach was to conceptualize and develop a quasi-virtual world where students could explore and interact with content in a meaningful way. This digital transformation involved creating an animated, isometric cityscape that students could navigate, discovering educational content organically as they engaged with the environment.
Evolut's conceptualized and developed a quasi-virtual world where students could explore and interact with content in a meaningful way
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Enhanced Brand Awareness
The outcome of this initiative was a marked improvement in brand visibility and recognition across target demographics.
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Enhanced Visual Design
The project resulted in a visually appealing design that aligns with brand identity and attracts users.
Increased Website Traffic
By implementing effective SEO strategies, this outcome resulted in a significant boost in organic traffic to the website.
Streamlined User Experience
This outcome emphasizes the importance of a seamless user journey, resulting in reduced bounce rates and improved satisfaction.
Improved User Engagement
This outcome focuses on enhancing user interaction with the website, leading to increased time spent on site and higher conversion rates.
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Optimized Content Strategy
The project led to a refined content strategy that effectively addresses user needs and preferences, enhancing engagement.
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