Finlease
Finlease, a family-run business for over 30 years, has established itself as one of Australia’s leading equipment finance brands. With an impressive record of financing 5,000 machines annually and generating $500 million per annum, coupled with a 98% positive review rate, Finlease has a formidable presence in the financial industry.
The Challenge
The objective was to create a digital platform that reflects Finlease’s leadership in the financial sector while making it easier for users to navigate and find tailored financial solutions quickly. This included enhancing the visibility of their services across various industry sectors and streamlining the connection between potential clients and local brokers.
The Approach
The project involved an ambitious overhaul of the Finlease website, integrating over 50 different industry sector profiles to connect users with the appropriate finance solutions swiftly. The redesign also focused on improving functionalities like broker searches, supported by detailed broker and team profiles to enrich user interactions and engagements.
To match their substantial market reputation with their digital presence, Evolut created a website redesign that not only positions them as industry leaders but also enhances user experience for efficient and easy access to financial solutions.
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Enhanced Brand Awareness
The outcome of this initiative was a marked improvement in brand visibility and recognition across target demographics.
Higher Conversion Rate
This project outcome achieved a notable increase in the conversion rate, turning more visitors into customers through optimized landing pages.
Increased Sales Revenue
This outcome highlights the financial growth achieved through effective marketing and sales strategies.
Increased Website Traffic
By implementing effective SEO strategies, this outcome resulted in a significant boost in organic traffic to the website.
Streamlined User Experience
This outcome emphasizes the importance of a seamless user journey, resulting in reduced bounce rates and improved satisfaction.
Better Integration with Tools
The project led to improved integration with various tools and platforms, streamlining workflows and processes.
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