Financial Basics Foundation
The Financial Basics Foundation (FBF) is a respected independent charity committed to improving financial literacy among young Australians. They provide a wide array of resources tailored for educators, young people, parents, carers, and employers of young people.
The Challenge
FBF aimed to rejuvenate their brand to make it more professional and engaging, thus enhancing their effectiveness in delivering financial education. The objective extended beyond mere aesthetic enhancement; FBF was determined to strengthen their digital capabilities to support and enhance future digital initiatives, including online learning and resource management.
The Approach
Evolut collaborated with FBF to develop a robust brand and digital strategy that encompassed a comprehensive overhaul of their visual identity and digital platforms. This strategy included the development of a new CRM system, enhancement of digital onboarding processes, integration of the website with CRM for seamless functionality, and the support for online educational games. Additionally, plans were laid for establishing a new Learning Management System (LMS) and a detailed reporting framework to track engagement and effectiveness.
Evolut delivered a new brand, website, CRM and LMS over a number of years - allowing FBF to reach a broader audience and rapidly engage new students with financial education
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Enhanced Brand Awareness
The outcome of this initiative was a marked improvement in brand visibility and recognition across target demographics.
Better Integration with Tools
The project led to improved integration with various tools and platforms, streamlining workflows and processes.
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Enhanced Visual Design
The project resulted in a visually appealing design that aligns with brand identity and attracts users.
Improved User Engagement
This outcome focuses on enhancing user interaction with the website, leading to increased time spent on site and higher conversion rates.
Better Data Analytics
This outcome focuses on the implementation of advanced analytics tools, providing deeper insights into user behavior and preferences.
Increased Email Subscriptions
This outcome achieved a higher number of email sign-ups through targeted campaigns and value-driven content.
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