Feynlab is recognised as a global leader, particularly as it relates to product quality and innovation, but their previous site failed to elevate this and reinforce it. A primary goal for the new website was to ensure that Feynlab looked like the innovation leader it was. Of equal importance was the need to create a platform to support expansion into new industries. While historically automative focused, Feynlab we're already engaged in Marine and Industrial markets with their eyes set on at least another 3 over the coming years.

Through refined design, interactivity and rich content we helped elevate the Feynlab brand, giving it a darker and moodier feel with strong technology cues. We also completely re-thought the Information Architecture and Navigation systems to help support and embrace the inevitable expansion into new industry sectors - starting with Automotive, Marine and Industrial. These became the lead items in the navigation with a fully-fledged mage menu navigation system to support each that is completely configurable. This new approach, coupled with a revitalised store-front and some new support features has helped set Feynlab on the next step in their brand evolution.