Experian
Experian, a global leader in information services, provides clients with data and analytical tools essential for business operations. One of their flagship products, Mosaic, was known for its robust capabilities but was hindered by an antiquated and convoluted user interface that limited user engagement and effectiveness.
The Challenge
The main objective was to transform the Mosaic interface into a more user-friendly platform without compromising on its powerful functionalities. The goal was to enhance user engagement and ensure that both power users and those less familiar with the tool could utilize its full capabilities more effectively.
The Approach
Evolut’s approach centered on extensive user research to understand the challenges and needs of both power users and occasional users. Insights from this research were critical in developing initial wireframes for the new interface. These wireframes underwent multiple revisions through workshops with stakeholders and continuous feedback from end-users, ensuring that the development was aligned with user needs and expectations.
Evolut developed a range of user interfaces that helped create significant improvements in comprehension, usability and engagement for Experian's digital product
Improved User Engagement
This outcome focuses on enhancing user interaction with the website, leading to increased time spent on site and higher conversion rates.
Streamlined User Experience
This outcome emphasizes the importance of a seamless user journey, resulting in reduced bounce rates and improved satisfaction.
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Enhanced Visual Design
The project resulted in a visually appealing design that aligns with brand identity and attracts users.
Improved Customer Feedback
The initiative led to better mechanisms for collecting and analyzing customer feedback, driving continuous improvement.
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