Emesent
Emesent, a global leader in SLAM-based LiDAR mapping, has its roots in a decade of pioneering research at CSIRO. Their flagship product, Hovermap, offers advanced autonomous mapping capabilities designed for challenging and GPS-denied environments.
The Challenge
Emesent aimed to revamp their website to not only reflect their position as technology leaders but also to enhance user engagement, educate visitors, and drive conversions. The goal was to create a premium website that utilized video, subtle animations, and engaging content to showcase their innovative solutions and facilitate lead generation and sales.
The Approach
Evolut partnered with Emesent to undertake a comprehensive online brand refresh, which included a complete redesign of the website. The project focused on making the website more engaging and informative, with a continuous strategy to improve engagement and optimize lead generation and sales processes through ongoing enhancements.
Evolut created a digital presence that matched Emesent's industry-leading status and effectively communicated the versatility and efficiency of their solutions
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Enhanced Brand Awareness
The outcome of this initiative was a marked improvement in brand visibility and recognition across target demographics.
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Enhanced Visual Design
The project resulted in a visually appealing design that aligns with brand identity and attracts users.
Increased Website Traffic
By implementing effective SEO strategies, this outcome resulted in a significant boost in organic traffic to the website.
Higher Conversion Rate
This project outcome achieved a notable increase in the conversion rate, turning more visitors into customers through optimized landing pages.
Improved User Engagement
This outcome focuses on enhancing user interaction with the website, leading to increased time spent on site and higher conversion rates.
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Optimized Content Strategy
The project led to a refined content strategy that effectively addresses user needs and preferences, enhancing engagement.
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