Digital Selling Machines™both “sell” and “scale”
Digital Selling Machines™ combine the things that make salespeople great with the things that make websites great
– giving you an unfair advantage that translates into more leads and more sales.
Traditional Websites
Generic list of products
Rarely differentiated
Low trust without interaction
Basic analytics
Limited customization
No decision support tools
Few offers or promotions
Lacks ongoing engagement tools
Scalable, Repeatable & 24/7
Basic CRM Integration (Forms)
Self-serve / “Buy Mode”
Digital Selling Machines™
Tailored solutions based on customer needs
Clearly differentiated value proposition
Trust built with testimonials, case studies etc.
Advanced engagement analytics
Interactive solution customization tools
Calculators, comparison charts, guides
Uses lead magnets, special offers, promotions
Engagement via apps, portals, communities
Scalable, Repeatable & 24/7
Rich CRM Integration & Personalization
Self-serve / “Buy Mode”
Salespeople
Solutions based on experience
May highlight differentiation
Establishes trust through rapport
Limited tracking and analysis
Basic customization capabilities
Advice-based support
May offer discounts or incentives
Inconsistent Engagement
Very difficult to scale
Moderate CRM Integration
Not self-serve / “Sales Mode”