Fortify
Structures,
Innovate with Steel

Websites
Digital Selling Machines™
for Steel Manufacturing
We work with Steel Manufacturing brands like yours
Supercharge your sales process

Curator

Showcase Steel Innovations

The Curator enables steel manufacturers like Colorspan to effectively display their range of steel cladding products. By providing detailed, easily navigable catalogs and interactive galleries, this Avatar helps potential clients understand the applications and benefits of steel cladding, emphasizing durability, sustainability, and aesthetic versatility.

Key Features

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Champion

Elevate Your Steel Brand

The Champion crafts compelling narratives around the resilience and innovative aspects of your steel products. Utilizing digital storytelling and brand videos, this Avatar enhances your market presence by demonstrating your commitment to quality and cutting-edge manufacturing techniques, thus positioning your brand as a leader in steel manufacturing.

Key Features

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Connector

Connect Solutions to Industry Needs

The Connector enhances how businesses and consumers discover and match your steel products with their construction needs. With advanced search functionalities and detailed product specifications, this Avatar facilitates the selection process by highlighting the suitability of steel cladding for various applications, making it easier for architects and developers to specify your products in their projects.

Key Features

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Customizer

Tailor Products to Client Specifications

The Customizer provides tools that allow for the customization of steel products to meet specific project requirements. This includes modifications in design, dimensions, and finishes, enabling clients to visualize end results through digital mock-ups and simulations. This personalized approach not only enhances client engagement but also promotes precision in manufacturing.

Key Features

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Closer

Secure Deals with Digital Efficiency

The Closer incorporates digital contracts and efficient e-commerce systems to streamline the sales process for steel cladding. This Avatar ensures that once a client decides to purchase, the transaction process is quick and secure, reducing the time to close deals and increasing customer satisfaction by offering seamless purchasing experiences.

Key Features

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Custodian

Build Lasting Relationships with Clients

The Custodian engages clients post-purchase through a comprehensive customer portal that offers access to maintenance guides, warranty information, and support services. This Avatar helps maintain long-term relationships by providing continuous support and updates on new steel products and applications, ensuring clients remain connected and receive value from their investments in your steel products.

Key Features

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Digital Selling Machines™
both “sell” and “scale”

Digital Selling Machines™ combine the things that make salespeople great with the things that make websites great
– giving you an unfair advantage that translates into more leads and more sales.
Navigation Toolbar Top
Traditional Websites

Generic list of products

Rarely differentiated

Low trust without interaction

Basic analytics

Limited customization

No decision support tools

Few offers or promotions

Lacks ongoing engagement tools

Scalable, Repeatable & 24/7

Basic CRM Integration (Forms)

Self-serve / “Buy Mode”

Positive Dynamic
Digital Selling Machines™

Tailored solutions based on customer needs

DSMs focus on understanding individual customer needs and preferences, providing personalized product recommendations that match specific requirements and enhance customer satisfaction.

Clearly differentiated value proposition

DSMs highlight the unique selling points of each product or service, using detailed descriptions, comparisons, and user-generated content to differentiate offerings and make the value proposition clear.

Trust built with testimonials, case studies etc.

By integrating testimonials, case studies, and reviews into the sales process, DSMs build trust and credibility with potential customers, showcasing real-world success stories and user satisfaction.

Advanced engagement analytics

DSMs track and analyze user engagement, using this data to continually refine and improve the user experience, ensuring that content and recommendations remain relevant and effective.

Interactive solution customization tools

DSMs offer tools that allow users to customize products and services to their specific needs, enhancing user engagement and satisfaction by providing a personalized experience.

Calculators, comparison charts, guides

DSMs provide tools like calculators, comparison charts, and detailed guides to help users make informed decisions, simplifying complex information and making it easier to understand the benefits of different options.

Uses lead magnets, special offers, promotions

DSMs attract and convert leads by offering incentives like lead magnets, special offers, and promotions that are tailored to the user's interests and stage in the buying journey.

Engagement via apps, portals, communities

DSMs maintain customer engagement through various channels like mobile apps, customer portals, and online communities, providing multiple touchpoints for interaction and support.

Scalable, Repeatable & 24/7

Digital Selling Machines™ run 24/7 and will scale to meet the varying needs of your diverse customers and prospective customers in real-time through mass personalisation.

Rich CRM Integration & Personalization

Digital Selling Machines™ are tightly integrated with CRMs to ensure customer information is saved and leveraged in real-time across all relevant channels.

Self-serve / “Buy Mode”

Digital Selling Machines™ can be engaged with at the appropriate time, pace and terms as deemed by the customer. The customer is in control, simply guided to the appropriate outcome.

Briefcase
Salespeople

Solutions based on experience

May highlight differentiation

Establishes trust through rapport

Limited tracking and analysis

Basic customization capabilities

Advice-based support

May offer discounts or incentives

Inconsistent Engagement

Very difficult to scale

Moderate CRM Integration

Not self-serve / “Sales Mode”

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Start building with a

Digital Selling Blueprint™

Start your Digital Selling Journey with your personalized Digital Selling Blueprint™.
Each Blueprint is personalized based on your unique profile, current challenges and goals and includes:
  • Sector Profile/Blueprint
  • Recommended Content Strategy
  • Recommended Digital Tools
  • Recommended Sitemap
  • Your Digital Selling Maturity Score (optional)
  • Digital Selling Roadmap (optional)
Get my Digital Selling Blueprint™

DSM-Blueprint

DSM™ in Action

See how we’ve helped other professional services firms to evolve their websites into
Digital Selling Machines™.
Curator

Product & Service Catalogue

Blog / News

Media Gallery

History / Timeline

Champion

Testimonials

Brand Videos

Connector

Solutions

Resource Library

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