Evolut's recommendation for the transformation of the Data#3 website
Data#3 is one of Australia's leading Technology Services & Solutions Companies. Their current website is built upon WordPress and is in solid need for a User Experience (UX) and User Interface (UI) overhaul.
Additionally, the current website has about 200 pages and 900 blogs (including content and metadata) that will need to migrate/import to their new website.
Data#3 wants a more engaging and professional website as a result of this project, helping customers better find what they need and position Data#3 as a trusted expert.
Technology Services shares many similarities with professional services & consulting firms. You sell a complex solution that is difficult to describe and hard to deliver. You can create bespoke solutions that cut across many different sectors, platforms and personas - and that's great. But it's hard to "pin down" a compelling value proposition when you can deliver just about everything, to everyone.
Furthermore, with such a broad spectrum of content (for different sectors, platforms & personas etc.) find-ability can become an issue. Users can quickly become overwhelmed and lose themselves in your website Information Architecture. This might sound great, as it could increase dwell time, but it's most likely to frustrate potential customers and to have them leave before they find what they need to be convinced of your capability and problem-specific expertise.
The trick to solving these issues comes through careful Value Proposition development and well considered Information Architecture (and User Experience). These are both a core part of the Evolut approach and our recommendation as part of this project.
The major international consulting firms do a great job of balancing trust, professionalism and user experience. They share similar problems around the complexity of their product and service offering and the requirement to demonstrate expertise and thought leadership across a broad range of sectors and capabilities.
Of particular interest is the way they organise their content and menu systems (Information Architecture) and the way they highlight related content to help reinforce experience and capability (and draw users further into the website).
We have drawn on these examples recently while re-architecting and re-designing the Nous Group website (still in design/development).
With the exception of Deloitte Digital (which is more focused on creative technology), the other major technology consulting firms all have a very similar approach to the major consulting firms in terms of information architecture. Personally we think they all struggle with poor IA that could be better grouped and organised to help guide users to faster and more meaningful outcomes. That said, we believe they are a good reference, and certainly there are many areas that are good and can be learned from.
An award-winning website that we have referenced for inspiration in the Nous Group project and our own re-brand and website development (coming soon). The organisation and design of their pages is incredibly user-friendly. While they may not struggle with the same depth of complexity as larger consulting firms and technology companies may face, there is a lot of good value that can be gleamed from their website and user experience as it relates to professional services.
A recent Evolut website and a good example of professional services and financial services combined (for automotive). Rich in content and information, plus a good mix of interactive tools to help drive leads. The mega menu system and page layout system would be quite relevant for Data#3.
A multi-faceted challenge requires a multi-faceted approach. We need to equally understand your business and product in-depth while also understanding your customer and the best way to reach, attract, engage and convert them. Our approach is built on three key pillars:
Experience Design helps plot a course for the future within the context of business strategy, customer needs and technology evolution.
Experience Engineering creates an executable blueprint for each interaction that ensures the most relevant experience for your customers.
Experience Evolution ensures your experience evolves at sufficient pace to remain relevant and continuously increase business velocity and performance.
What do customers weigh up in their minds when making a decision as to which provider they will engage? What are the factors of competition that drive user behaviour between sites?
As experts in WordPress development we can confidently migrate your existing website content to your new project.
We recommend a blended support model covering website content/layout, creative, technical and marketing support.
We set targets to support your wider business objectives and track variance from those objectives.