Slacker Radio approached us to explore a new take on their brand and the UI experience for their native apps. This is a selection of some of the screens we designed as part of a massive digital experience. Bringing life, energy and a fresh look and feel to the mobile and tablet environment that is minimal, clean and precise – a mature application. Slacker Radio runs a combination of human-curated genre stations, algorithm-based customizable radio, and on-demand premium content.
To launch a new version of the app that gives users a much better interactive experience with a more visual and innovative approach to their media library and stations.
To design a fresh application experience with a high emphasis on user interactivity and visual content in a functional yet innovative design while also introducing new functionally.
Music on demand, simplified
Slacker Radio wanted to give the audience an opportunity to experience their library in 4 ways at the time: Playlists, Songs, Artists and Vibe. The first section of the “My Music” part of the app already existed within the app but needed a complete refresh to how the content was being displayed where the end result utilized cover artwork a lot more than previously. At the time, “The Vibe” was a new feature carried out by the app giving users the option to choose a mood-based station with hand picked songs within each category.
Staying up to date with artists and bands
At the time, Slacker provided pre-made stations to tune in to but there was no way of getting any more information about an artist group or any other channel without leaving the app. Slacker wanted their users to have access to additional content within the app. A complete discography / trend page for each artist or group was designed. Each artist page was designed to feature everything the app had to offer about the artist, such as: songs, playlists etc while also showing trending behavior from within the app itself.
Introducing a discovery section
In 2013, the Slacker app was heavily driven around search for a more direct experience where the brand feature little to no way of stumbling upon content that a user might be interested in. Slacker introduced a new “Discovery” section to their app giving users more insights to what was being played as well of new feature releases. The “Discovery” section also utilized social media through Twitter feeds to display content in a more unique and interactive way as well as airing podcasts and interviews.