Breaka Island
/ Parmalat Breaka Milk

The Breaka Island “Summer of Awesome” campaign was the most digitally oriented campaign Parmalat had ever launched. Running continuously over a 2 year period with on pack promotions, sponsorship tie in and the regular introduction of online games and competitions.

The campaign was launched on the back of social media drivers achieving over 100,000 You Tube views as part of the launch proving it is possible to drive engagement with next to no media spend.

Campaign Components

    • Teaser campaign
    • Several Online games
    • On Site Competition
    • Social Media integration and share-ability
    • Free Ringtones, Wallpapers for Mobile Phone
    • Tv viewer for Breaka Burleigh Pro surf highlights
    • Event postcard to QR code to mobile to social to site campaign supporting the Breaka Burleigh Pro