Partnering closely with Sarah Lepelaar, the Head of Digital Marketing at NextFleet, we knew we had to “win” across multiple fronts to achieve the desired objective. We needed to drive a significant amount of extra traffic, engage audiences earlier in the sales cycle, and give them plenty of reasons to come back and enquire when the time was right.
We devised a digital strategy to significantly increase the scope of the website from less than five pages to more than 60, creating a significant amount of content around NextFleet’s products and services. This served to educate audiences about the need for fleet management and relevant financing solutions and helped compare the different options available. Furthermore, we created a broad range of interactive tools, including a “Lease or Buy Calculator”, to aid in the decision making part of the sales cycle.
Finally, we helped NextFleet with both Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to help drive qualified traffic to the website to build up the sales pipeline as quickly as possible.