Objective

When LAVO™ approached us with the proposition of designing & building a cutting-edge, e-Commerce powered website for a radical new green energy product in 6 short weeks we thought we must have misheard. But the need was clear and the timing was critical. It was too exciting an opportunity to pass up so we got creative and got “all hands on deck”.

We knew that rapid collaboration and execution would be critical, so we set a daily meeting to update on progress and take ongoing feedback around updates to the product and brand (which were evolving as quickly as the website). We worked closely with Dan Aldridge, Matthew Muller and Steve Badgery (LAVO™ Creative Director, CMO and Head of Customer Experience respectively) to ensure the ship sailed smoothly and all key stakeholders were well engaged and informed.

We also knew creativity and engagement could not be compromised. The LAVO™ Hydrogen Battery System was revolutionary and needed to brought to life in full fidelity. But it also represented a new paradigm in energy storage that required education and rapid comprehension — key challenges that needed to be overcome with interactive content.

We delivered the new LAVO™ website in the required 6 weeks and the results have been nothing short of outstanding.

Problem solving

Engagement

Good product websites should jump out and “punch” you in the face, grabbing your attention and coaxing you to learn more and dive deeper. This was an imperative for LAVO™, with the new launch of a radical new product we needed to grab visitors attention quickly and entice them to explore further. The focus on rendered video, macro product photography, full screen layout and subtle animation helped achieve the desired effect.

"We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win."

Matthew Muller — LAVO™ Chief Marketing Officer