We knew that rapid collaboration and execution would be critical, so we set a daily meeting to update on progress and take ongoing feedback around updates to the product and brand (which were evolving as quickly as the website). We worked closely with Dan Aldridge, Matthew Muller and Steve Badgery (LAVO™ Creative Director, CMO and Head of Customer Experience respectively) to ensure the ship sailed smoothly and all key stakeholders were well engaged and informed.
We also knew creativity and engagement could not be compromised. The LAVO™ Hydrogen Battery System was revolutionary and needed to brought to life in full fidelity. But it also represented a new paradigm in energy storage that required education and rapid comprehension — key challenges that needed to be overcome with interactive content.
We delivered the new LAVO™ website in the required 6 weeks and the results have been nothing short of outstanding.