Yurika

Year

2022

Digital Selling Blueprint™
Curator

Product & Service Catalogue

Blog / News

Media Gallery

History / Timeline

Champion

AI-Enhanced Storytelling

Case Studies

Team Profiles

Testimonials

Brand Videos

Connector

Faceted Search

Solutions

Resource Library

Yurika, known as the unofficial services arm of Energy Queensland, plays a pivotal role in managing much of the energy infrastructure throughout Queensland. Over the years, Yurika has expanded into various fields, including sustainable energy solutions, necessitating a reevaluation of how they present their growing range of products and services.

Objective

With an increasingly diverse portfolio, Yurika faced the challenge of presenting its myriad of offerings in a clear and engaging manner. The objective was to develop a comprehensive yet succinct digital representation that effectively communicated Yurika’s capabilities and value proposition as a leader in Queensland’s energy sector.

Approach

Evolut’s collaboration with Yurika began with a strategic overview, focusing on digital and business strategy before moving into user experience (UX), user interface (UI) design, and website development. The goal was to create a website that not only showcased Yurika’s extensive capabilities but also positioned them as the definitive leaders in energy solutions in Queensland.

What Our Clients Say

They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.

Matthew Muller
CMO, LAVO

The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.

Robyn Littlewood
CEO, Health & Wellbeing Queensland

Company stakeholders and business partners were pleased with the website's new design, highlighting its UI/UX clarity. The team's workflow was great, with members taking charge of any issues whenever the client needed them. Overall, the team proved to be instrumental in the project's success.We had several meetings first discussing concept & design of the new face of LifeX. We also discuss the core elements for new website where we need to capture online application and user experience. We use Figma to capture the concept & design and the key deliverables. Our business partners love the new design of the website. Peers also love the clarity of our new website.

Allen Wu
CEO, LifeX

Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.

Helen McCabe
Marketing Manager, Suzuki QLD
Highlights Reel

The Yurika
DSM™ Blueprint

Champion

AI-Enhanced Storytelling
Brand Videos
Testimonials
Media Gallery
History / Timeline

Given Yurika’s evolution and expansion, the initial challenge was to refine and communicate a value proposition that encapsulated its leadership and innovation in energy solutions.

To achieve this, Evolut helped Yurika redefine their value proposition, bringing it to life through AI-enhanced storytelling techniques. The use of engaging video content and dynamic visual storytelling on the website helped articulate Yurika’s mission and capabilities compellingly, making the value they offer tangible to site visitors.

Curator

Product & Service Catalogue
Media Gallery
Solutions

Representing a vast array of products and solutions in a coherent and attractive manner was crucial for user engagement and clarity.

Evolut developed highly configurable, robust product and solution templates for the website, ensuring that each product and solution could be presented effectively. This approach allowed every service offering to have its dedicated space on the site, showcased in a manner that highlights its features and benefits, thereby enhancing the overall user experience.

Connector

Resource Library
Case Studies
Blog / News

To support Yurika’s position as a thought leader and reliable information source in the energy sector, there was a need for an extensive resource library.

A comprehensive resource library was constructed, featuring a diverse array of materials including media releases, case studies, videos, and capability statements. This library not only serves as a valuable tool for clients seeking detailed information on Yurika’s offerings but also enhances SEO and keeps users engaged with fresh, regularly updated content.

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