Nous Group stands as the largest Australian-founded international management consultancy, distinguished by its team of over 750 professionals operating across five countries. Despite their expansive reach and deep industry knowledge, Nous Group recognized the need for a digital presence that could parallel their substantial expertise and prestigious reputation. This realization led them to partner with Evolut, aiming to transform their online identity to better showcase their strategic insights and comprehensive capabilities.
Objective
The collaboration was set with the ambitious goal of elevating Nous Group’s brand above the competitive noise. The task was to enhance their digital footprint with a multifaceted approach that included enriching the website with detailed case studies, expansive capability descriptions, and profiles of their diverse team. This enhancement was not merely cosmetic but strategic, aiming to reinforce their sales processes and client engagement strategies.
Approach
The project to transform Nous Group’s website into a more potent business tool was extensive and multifaceted. It involved a deep dive into the company’s identity, capabilities, and the sectors they serve, with the end goal of creating a digital experience that resonates with their high standards of service and insightful consultancy prowess.
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
They have a great balance of being both commercial and creative. They’ve got the technical expertise but they really go beyond with the mix of both design and commercial understanding so we can really build something that’ll achieve the desired outcome of the business. They worked with us through that. Additionally, we're impressed with their strategy. They didn’t intend to build a site that’d be demolished in a couple of years’ time. Their team is being scalable so they’ll reuse the work that they’ve done previously to build. They don’t have to restart. This shows that they’re being very careful with our money as well. Additionally, we’ve had a great flow in sales. We’ve had $7 million worth of preorders since we went live. This is far exceeding our expectations and targets. The fact that it flowed and worked well without any errors is a win.
Matthew Muller
The team has been amazing to work with. As someone who doesn’t have a solid background in media and communications, they’ve been able to get me through the process. They make things very easy to understand, and they’re agile and responsive to our needs. We’ve had really tight timeframes, and they’ve come up with out-of-the-box, intuitive solutions to offer our stakeholders during COVID. They’ve always been accessible and able to bring me on the journey very quickly, allowing me to understand web development, web design, and why we do things the way we do. They’ve come up with solutions I never would’ve thought of that have been fantastic and absolutely hit the mark.
Robyn Littlewood
Since the launch of our website in February, we have seen it make great gains when it comes to audience figures and attracting quality leads throughout the site. With the digital realm changing everyday, Evolut have been working closely with me and my team on improving the website to better attain and qualify potential leads, always ensuring that the site's mechanics, creative and analytics are kept up to speed with industry standards. I am very pleased with the level of service that I receive from Evolut and their genuine interest in our products and brand.
Helen McCabe
The Nous Group
DSM™ Blueprint
The Nous homepage faced a significant challenge: it had to swiftly establish the firm’s credibility and capacity to deliver exceptional consulting services while also capturing the essence of their brand. This was crucial in distinguishing Nous Group in a crowded marketplace.
Addressing this, our solution incorporated a dynamic blend of AI-enhanced storytelling and captivating brand videos. A well-crafted capability slider, alongside features on team members and the latest insights, created a compelling entry point that articulated Nous Group’s value proposition and industry credentials engagingly and effectively.
Case studies serve as critical proof points that articulate Nous Group’s capability and credibility. The challenge was to make an extensive array of case studies accessible and relevant to an equally diverse audience.
Our solution was to implement an advanced faceted search system, allowing users to filter case studies by sector, location, and capability. This system not only enhances the user experience but also strategically showcases Nous Group’s extensive experience and successful outcomes across various industries.
Presenting Nous Group’s core capabilities in a manner that was both comprehensive and compelling presented a unique challenge, especially in conveying the depth and breadth of their services effectively.
We crafted a template that not only detailed their capabilities but also encouraged further exploration through links to related insights, news, and team profiles. This approach not only informed but also engaged visitors, drawing them deeper into the Nous Group’s world of expertise.
Elevating Nous Group’s position as a thought leader required an accessible yet authoritative presentation of their insights and analyses.
By employing an easy-to-navigate and comprehensive filtering system, we ensured that users could effortlessly access relevant content, reinforcing Nous Group’s authority and expertise in the consulting space.
Attracting and securing top-tier talent is a perennial challenge for any consultancy aspiring to lead the industry.
To meet this need, we developed a richly detailed Careers section that not only promotes the advantages of working with Nous Group but also simplifies the job application process, enhancing their recruitment drive.
Capturing the essence of Nous Group’s culture, which balances rigorous analytical approaches with a deep sense of empathy and a commitment to the greater good, was essential.
Through detailed team profiles and AI-enhanced narratives, we highlighted the people behind Nous Group’s success, emphasizing that their impact is deeply rooted in their collective expertise and shared values. This personal touch helps to forge a stronger connection with prospective clients and recruits.
Future Outlook
With the revamped website, Nous Group is now better equipped to articulate their unique consulting approach and engage with clients on a more informed and intimate level. The digital enhancements have set a new standard in how consultancy services can be presented, positioning Nous Group for further growth and continued leadership in the consultancy field.