Digital Vision & Strategy is about setting a light on the hill for the business you want to be, then developing a plan for how you will transform. By painting a high-fidelity picture of what your future can and should be (i.e. your vision), you can inspire and align your teams to help make much lighter work of delivery. This final stage of Evolutionary Strategy is about engaging deeply with your delivery teams to co-develop the short and medium-term roadmaps for your business – alongside a high-fidelity view of the customer experience you want to create – with a view to the platforms, partners, product and proposition you need to underpin it.
The Vision & Strategy process helps you further enhance your Strategic Roadmap, engaging with your Delivery team/s to develop more detailed short-and-medium views around key deliverables and priorities. The Vision is a high-fidelity view of the future customer experience, coupled with the platforms, partners, products and propositions needed to bring it to life.
Digital Vision & Strategy
Dare to dream big
Digital Vision is your light on the hill - the vision that inspires your team to do more than they believed possible. Your strategy is the plan that makes the vision feel achievable. Developing these together, and in partnership with delivery, ensures the highest possible chance of success.
Ecosystems & Partners
Where will you play and who will you play with?
The future of customer experience rests within Digital Ecosystems. But which ecosystems will you play within? And who will you partner with along the way to help achieve this?
Platforms & Systems
The tools you need to play successfully
Building an experience around ecosystems requires the right platforms and systems to ensure you can engage new partners and create integrated experiences. Not to mention the basics of customer-centricity, marketing automation and artificial intelligence. Getting your platforms & systems right is key to success for any business.
How will you differentiate?
Competition is getting fiercer than ever and to succeed you must have a meaningful value proposition that differentiates you within the market and future ecosystems.
Product & Roadmap
What will you build and how will you build it?
Products and Services will still be the primary way you monetise your customer experience and future ecosystems (in most cases) - what are these and how will you bring them to life and support them into the future?
The ultimate product
Nothing exists unless a customer experiences it. No matter how impressed we are with our technology, propositions and products - unless the overall experience wows a customer and forces them to act it adds up to nothing. A carefully planned customer journey and supporting experiences will help ensure that your strategy lives up to customer expectation.